Hiring of Advertising and Marketing professionals declines across SEA

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(Marketingmagazine.com.my) – According to the latest Monster Employment Index (MEI), e-recruitment activity in the Advertising, Market Research, Public Relations, Media and Entertainment industry in the South East Asian region is witnessing a decrease in demand year-on-year (YoY) this September.

Only Singapore is faring a slight increase in marketing professionals while in Malaysia and the Philippines it is plummeting in all sectors.

MEI is a monthly gauge of online job hiring. The Index shows the industries and occupations with the highest and lowest growth in online recruitment activity and includes data from the Advertising and Marketing sectors.

In Malaysia, where online hiring activity slowed down by -16% between September 2015 and September 2016, e-hiring in the marketing sector also reported a decline of -18%.

The Philippines’ marketing industry has also witnessed a decline of -5% year-on-year, the first annual drop in online hiring activity in this market for several months.

As overall online hiring activity remains stagnant in Singapore with 0% growth, the recruitment in the marketing sector saw the only positive growth at 1%.

When looking specifically at the online demand for Marketing & Communications professionals, all markets reported a negative annual growth.

Malaysia reported the steepest decline in demand for marketing talent at -11% (YoY), followed by the Philippines at -9%. In Singapore, demand decreased by -4%.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Key highlights from Malaysia’s Recruitment Activities:
● Malaysia saw a -16% year-on- year decline in online recruitment activity.
● None of the job sectors registered positive annual growth in online hiring
● The Production/ Manufacturing, Automotive and Ancillary sector recorded the least annual decline at -2%, while the Retail sector saw steepest annual decline at -26%
● Sales & Business Development roles reported the steepest annual growth in hiring at 9%, while Customer Service talent was the least in demand at -49% year-on- year

“Across the region, we are witnessing a slowdown in online hiring and overall hiring intentions, and this trend is being highlighted throughout specific industries, including the Advertising, Market Research, Public Relations, Media and Entertainment sector,” said Sanjay Modi, MD of Monster.com – APAC and Middle East.

“While the need for marketing talent has declined in Singapore, Malaysia and the Philippines, we will likely see this pick up in the first and second quarters of 2017. As big data analytics, e-commerce, UX, UI and digital optimisation are increasingly needed within marketing teams, talent with these niche competencies will remain in high demand. Outside of these key roles, employers will likely refrain from many major hiring decisions unless they are business-critical.” he added.


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