Havas Media Group scores big in R3’s Agency Scope

Listen to this article


(Marketingmagazine.com.my) – In the 201 6 China Agency Scope, released by global marketing consultancy R3 recently, HAVAS Media Group, the media agency brand of HAVAS China has achieved top ratings in an unprecedented 9 categories measuring client satisfaction, making the agency one of the top performers in the country. 

R3’s study is the most in-depth analysis of agency brands available. The study is conducted via 400+ face-to-face interviews with the most senior marketing decision makers from the country’s advertisers.

Havas Media Group China was ranked first on the following client satisfaction performance measures:

! Good Account Service
! Good Service in Performance
! Senior Managers get involved on the account
! Offers good value for money
! Achieves ROI for my business
! Meets my SEM needs
! Has strict process to deliver high transparency
! Good administrative procedures
! Has specialized expertise in ooh(out of home)

These results were based on an independently conducted survey amongst Havas Media Group clients. “We are happy to affirm that Havas Media Group China was ranked the highest on client satisfaction measures among media agencies in China. As we know, getting client recognition is not an easy feat in this industry, but Havas has managed to do so due to their commitment and dedication to client business” said Greg Paull, Co-founder & Principal of R3.

“We are thrilled to receive such a positive client feedback through the R3 Agency Scope survey,” said Christophe Cases, Deputy Global Managing Director and CEO of Havas Media Group, Greater China

He added: “This is a great affirmation to our collaborative approach and we are delighted that the expertise and insights we bring as a partner are being recognised. These results have reinforced our confidence in the fact that a client-agency relationship is based on mutual trust. This is the model expected in this industry and we are confident that our integrated Havas Village model will continue to bring the right effective solutions to our clients in the future.”


appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




MARKETING Magazine is not responsible for the content of external sites.

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene