F&N Dairies, Wyeth Nutrition, Petronas, BP Castrol and Shell fuel up APPIES!

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(Marketingmagazine.com.my) – Another five marketing trailblazers complete the prestigious 20-member jury panel for APPIES Malaysia this year…

Jauhar Munir Sheikh GM of Marketing FN Dairies

Jauhar Munir Sheikh – GM of Marketing F&N Dairies

Jauhar Munir Sheikh is GM of Marketing, Malaysia & Thailand, for F&N Dairies and he is slated
for bigger things to come in the near future. He has an impressive work history of 20 years with leading
FMCG’s, across diverse regions, specialising in Foods & Beverages, Dairies, and Personal & Home Care.

Zaki ZinZaki Zin – Marketing Director, Wyeth Nutrition Malaysia

As Marketing Director for Nestlé company Wyeth Nutrition Malaysia, Zaki Zin has been having a challenging marketing career for the last 15 years. In the first 10 years, he was in pharmaceutical marketing (Roche, Organon, Wyeth/Pfizer), a scientifically-driven and tightly regulated industry. He succeeded in an industry where tight regulations force one to be creative within the compliance boundary. In the last 5 years, Zaki has steered the growth of the Infant Formula and GUM business at Wyeth Nutrition.

petronas logo

Rizan Ismail has been tasked with the critical task of Head of Brand Management for PETRONAS. Having cut his teeth in many leadership roles with the company around the world, Rizan is poised to add his marketing experience to take this homegrown brand global.


Mark Ng is an industry veteran who is charged with the role of ASEAN Marketing Director for BP Castrol. Mark’s marketing acumen has propelled the Castrol brand to great heights across the region with ongoing activation, sponsorships and breakthrough products and launches.

Ben Mahmud

Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading

Ben Mahmud joined Shell Malaysia Trading Sdn Bhd in 1995 as a Non-Fuel Retail (NFR) Engineer and worked in a number of roles in Malaysia, New Zealand and Australia. He has extensive experience in the petrol retail industry, especially category management for motor oils and convenience retail. At the end of 2010, Ben took on the role of Cluster NFR Manager for Malaysia, Singapore, Hong Kong and Brunei, and led a team of professional category managers drive the growth for the NFR business. He is now the Head of Retail Marketing for Malaysia.

Led by Chief Judge of APPIES Malaysia 2016, Adam Wee Abdullah, Group CMO for the
CIMB Banking Group, entries will be judged by a panel of 20 top marketing leaders.

• 36 latest Marketing Case-Studies – like a 2-Day MBA MasterClass
• 20 marketing leaders as Judges – Who’s Who in Malaysian marketing
• 5 top-notch Keynote Speakers – Celcom, Coca-Cola, IBM AsiaPac, Unilever Asia, Astro

All entries are to be submitted to [email protected] via file transfer protocol (FTP) by 31 March 2016.

Participants can download the Entry Kit here APPIES Malaysia 2016



appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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