Latest IBM Global CMO Study unveiled today

IBM Picture


From left: Turbaned Stranger, Mickey Iqbal (IBM Fellow, Master Inventor, Global Technology Services), Eric Wong (Marketing Director, IBM Malaysia), Timothy Johnson (VP Marketing, INTI Education Group), Prashun Dutt (CMO, Sun Media Corporation), Mohamed Sallauddin (GM Airline Marketing, Malaysia Airports), Paul Kang (GM Enterprise Sales, IBM Malaysia). 

( – The IBM BusinessConnect2016 event today at One World Hotel saw the launch of the latest version of the IBM Global CMO Study.

Presented by IBM Malaysia Marketing Director Eric Wong at a special luncheon for CMOs, IBM BusinessConnect2016 drew over 200 high-powered C-suite executives and featured more than 20 speakers and panellists.

This year’s theme, ‘A New Era of Thinking’ built upon the insights gained from conversations with 5247 C-level leaders who participated in IBM’s Global C-Suite Study.

A total of 723 CMOs in more than 50 countries took part in CMO Study.

Apart from the CMO Study findings, IBM also discussed the market realities impacting marketers, cognitive commerce, engaging customers with powerful mobile app experiences, brand experiences across all channels and the API Economy.

In an earlier presentation, Brett Nulf from IBM Mobile First Platform/Cloud Asia Pacific listed some interesting data on mobile usage in Malaysia:

– 1.4 phones per person
– 50% are Smartphones
– 67% use Mobile Internet
– 35% access Internet purely from mobile phone
– 3.1 hours a day spent online
– 42% made purchases from phone

Eric also shared his vision about the future CMO’s team which he declared will consist of new skill-set players like Customer Data Analysts, Customer Experience Managers, Customer Experience Designers, Channel Owners, Creative Managers, Marketing Operations Managers.

You can download and view the IBM Global CMO Study Redefining Markets here…


appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




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