BBDO Leads With Metlife

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( – The latest figures released by R3 shows BBDO and McCann WorldGroup in the top spots in Creative Agency category. With Celcom and 11th Street, McCann is the leader in the month of February. Others in the field include TBWA with UMobile.

On the Media Agency level, Zenith with its Petronas account retains top spot. But OMD and Maxus are also in the picture.

Below the full table as released by R3:



appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




Feb 2016 Malaysia Top 10 wins    
Creative Agency Month Account Area
BBDO Jan MetLife APAC(8 Markets)
McCann WorldGroup Feb Celcom Malaysia
McCann WorldGroup Feb 11street Malaysia
TBWA Feb U Mobile Malaysia
McCann WorldGroup Feb WIEFF Project Malaysia
Ogilvy Jan Huawei Project Malaysia
TBWA Feb Abbott Laboratories Project Malaysia

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