(Marketingmagazine.com.my) – The latest figures released by R3 shows BBDO and McCann WorldGroup in the top spots in Creative Agency category. With Celcom and 11th Street, McCann is the leader in the month of February. Others in the field include TBWA with UMobile.
On the Media Agency level, Zenith with its Petronas account retains top spot. But OMD and Maxus are also in the picture.
Below the full table as released by R3:
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Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
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6. Government, Cultural, Social and Environmental campaigns.
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| Feb 2016 Malaysia Top 10 wins | |||
| Creative Agency | Month | Account | Area |
| BBDO | Jan | MetLife | APAC(8 Markets) |
| McCann WorldGroup | Feb | Celcom | Malaysia |
| McCann WorldGroup | Feb | 11street | Malaysia |
| TBWA | Feb | U Mobile | Malaysia |
| McCann WorldGroup | Feb | WIEFF Project | Malaysia |
| Ogilvy | Jan | Huawei Project | Malaysia |
| TBWA | Feb | Abbott Laboratories Project | Malaysia |
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