(marketingmagazine.com.my)– Brazilian fashion brand, Havaianas has chosen FCB as its agency of record for Malaysia.
“FCB displayed a deep understanding of what Havaianas stands for and clearly demonstrated that they were in tune with the Malaysian fashion audience.” said Jaime Syjuco, Managing Partner of the Moda Pacifica Group, exclusive distributors and retailers of Havaianas Singapore, Malaysia and Philippines
The role will not only sees FCB taking charge of the local advertising duties but also serving as the brand’s extended marketing arm, tasked with emulating the brand’s quintessentially Brazilian flair within a locally relevant and meaningful Malaysian context.
The appointment was made without a pitch and followed a series of strategic proposals led by Natasha Aziz, FCB Kuala Lumpur’s Head of Account Management. Commenting on the win,
“We’re excited to be given the opportunity to work on a global fashion brand that has been putting the fun in footwear over the last fifty years! Havaianas is a fun, iconic name that goes beyond just flip-flops – it’s an attitude and way of life that millions of people around the world have subscribed to, so we knew we really wanted to be a part of the Havaianas family.”
The win adds another victory for FCB’s new management team in Malaysia, who have in the last 6 months added ACER, Sunsweet Asia-Pacific and OCBC to their roster of clients.
It also expands FCB’s remit on Havaianas into Asia, with network having secured social media duties in 2015 for five European markets as result of an earlier pitch win led by FCB Inferno in collaboration with FCB Spain.
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