(marketingmagazine.com.my)– With 2017 well under way, M&C Saatchi Malaysia is taking in its stride a brave new front with a strong focus on the agency’s strategic planning and social media divisions.
The agency has beefed up its talent with 2 new key hires; Gabriel Camargo as Strategic Planning Director and Meredith Wallace as Head of Digital Strategy & Social Media.
Hailing from Brazil, Gabriel has numerous experiences in strategic planning and business intelligence for brands such as Petrobrás, Amazon and Pepsi to name a few. His expertise comes at the right time for M&C Saatchi Malaysia, as the agency moves forward to push for more effective and integrated campaigns for its clientele.
Prior to her appointment, Meredith who is from the United States was former Group Head of Social Media at Lion & Lion Malaysia where she was pivotal in the agency’s rapid growth and wins. Handling a wide range of brands that include L’Oreal, Google and Coca Cola, her strengths will further drive digital and social media initiatives for M&C Saatchi Malaysia.
Both Gabriel and Meredith will spearhead their respective teams as the agency gears up to meet the demands of an industry that has clearly evolved particularly in digital, mobile as well as social media.
With these key hires, M&C Saatchi Malaysia also addresses that creating diversity in its talent is essential in embracing new cultures and learning skills that would take the agency to greater heights.
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