Great day for Malaysian outdoor advertising! - MARKETING Magazine Asia


Great day for Malaysian outdoor advertising!

Chinese electronics manufacturer, Shenzhen Leyard Opto-electronic Co Ltd has inked a memorandum of understanding (MoU) with Oohm International Holdings Sdn. Bhd today at the Sime Darby Convention Centre.

Also present was John D Chacko, President, International Advertising Association (IAA) Malaysia, VP IAA Education ASEAN & World Board Member.

From the L: Daniel Jiang, Chief Operations Officer, Leyard Group, John D Chacko, President, International Advertising Association (IAA) Malaysia, VP IAA Education ASEAN & World Board Member and Henry H Chai, Director of OOHM International Holdings Sdn Bhd.

This partnership signifies that Leyard has granted OOHM the promotion rights to market and sell Leyard’s products.

Leyard, a global leader in visualization products, has earned the No. 1 market share position in the LED video display market.

Leyard was the market share leader in the narrow pixel pitch LED video display market in 2017, following years of leadership and share dominance in this category, which the company pioneered.

“Leyard is happy to be in Malaysia. Our partnership with Oohm will pave the way and provide opportunities for Malaysian LED display growth. Through this cooperation, we expect new technologies to be introduced and service levels will see greater heights,” said Daniel Jiang, Chief Operations Officer, Leyard Group.

“I am a very firm believer that creativity in terms of content and technology is what will drive things forward for the very benefit of brand owners and consumers. I view this partnership as a boost to creativity, good technology and good creative content,” said John D Chacko, President, International Advertising Association (IAA) Malaysia, VP IAA Education ASEAN & World Board Member.

“We will be working hard to promote Leyard’s solutions to Malaysia’s industry,” added Henry H Chai, Director of OOHM International Holdings Sdn Bhd.


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