Great day for Malaysian outdoor advertising!

Chinese electronics manufacturer, Shenzhen Leyard Opto-electronic Co Ltd has inked a memorandum of understanding (MoU) with Oohm International Holdings Sdn. Bhd today at the Sime Darby Convention Centre.

Also present was John D Chacko, President, International Advertising Association (IAA) Malaysia, VP IAA Education ASEAN & World Board Member.

From the L: Daniel Jiang, Chief Operations Officer, Leyard Group, John D Chacko, President, International Advertising Association (IAA) Malaysia, VP IAA Education ASEAN & World Board Member and Henry H Chai, Director of OOHM International Holdings Sdn Bhd.

This partnership signifies that Leyard has granted OOHM the promotion rights to market and sell Leyard’s products.

Leyard, a global leader in visualization products, has earned the No. 1 market share position in the LED video display market.

Leyard was the market share leader in the narrow pixel pitch LED video display market in 2017, following years of leadership and share dominance in this category, which the company pioneered.

“Leyard is happy to be in Malaysia. Our partnership with Oohm will pave the way and provide opportunities for Malaysian LED display growth. Through this cooperation, we expect new technologies to be introduced and service levels will see greater heights,” said Daniel Jiang, Chief Operations Officer, Leyard Group.

“I am a very firm believer that creativity in terms of content and technology is what will drive things forward for the very benefit of brand owners and consumers. I view this partnership as a boost to creativity, good technology and good creative content,” said John D Chacko, President, International Advertising Association (IAA) Malaysia, VP IAA Education ASEAN & World Board Member.

“We will be working hard to promote Leyard’s solutions to Malaysia’s industry,” added Henry H Chai, Director of OOHM International Holdings Sdn Bhd.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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