It has been reported that Celcom Axiata has picked Ginny Phuah as its head of branding and marketing. Phuah used to be the director of product and marketing at Boost.
Marketing Magazine Asia has also reached out for a comment from Ms. Phuah as well.
It’s been quite a whirlwind at the company with other personalities departing from their roles as well. It was also reported that Jack Wong, who used to be the head of digital and consumer brands has moved on too.
The company recently released a Merdeka Day campaign entitled “Getaran Pertama” that was done with M&C Saatchi.
The rumour mill is also in overdrive as it seems Celcom is searching for a new creative agency that can bring more long-term stability and experience to the table as well.