It has been reported that Celcom Axiata has picked Ginny Phuah as its head of branding and marketing. Phuah used to be the director of product and marketing at Boost.
Marketing Magazine Asia has also reached out for a comment from Ms. Phuah as well.
It’s been quite a whirlwind at the company with other personalities departing from their roles as well. It was also reported that Jack Wong, who used to be the head of digital and consumer brands has moved on too.
The company recently released a Merdeka Day campaign entitled “Getaran Pertama” that was done with M&C Saatchi.
The rumour mill is also in overdrive as it seems Celcom is searching for a new creative agency that can bring more long-term stability and experience to the table as well.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
