Listen to this articleTBWA\Singapore has won the South East Asia business for Ikea. The pitch was announced in May this year and included the incumbent BBH Singapore which had worked on Ikea ever since 2013.
The duration of the relationship with TBWA\Singapore is for three years. The mandate covers integrated campaigns, store opening campaigns as well as digital and social communications across Singapore, Malaysia and Thailand.
source: /www.mumbrella.asia
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