TBWA\Singapore has won the South East Asia business for Ikea. The pitch was announced in May this year and included the incumbent BBH Singapore which had worked on Ikea ever since 2013.
The duration of the relationship with TBWA\Singapore is for three years. The mandate covers integrated campaigns, store opening campaigns as well as digital and social communications across Singapore, Malaysia and Thailand.
source: /www.mumbrella.asia
'Bumper ads''Hit Chaser’'Maxis SOS Network''Sundae Bloody Sundae'‘Bangkit’‘Buy a Lady a Drink’‘Fabulous Four’‘Fuel Your Performance’‘Go Places’‘Kongsi Home project‘rewrites history’‘Save Now’‘Venuepedia’‘Yesterday for Tomorrow’“Celebrate Your Child’s Multiple Intelligence”“Creative Genome Project“Cross River Gorilla”“Facebook at Work”“Humor is only for intelligent people!’“MARKETING IN A DOWNTURN”“Responsible content standards'“Role Reversal”“Semangat Bola“The Dangers of Anti-Creativity”“The Minute List”
MARKETING Magazine is not responsible for the content of external sites.