Get your burning questions on Data answered on 14th November

4 years ago
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 MMC2016

(Marketingmagazine.com.my) – Last week we shared with you who were the key industry experts who will be speaking at this year’s Malaysian Media Conference (MMC).

From Unilever Asia’s, Senior Global Brand Manager to Astro’s Vice President of Data Analytics, the experts in the area of Data, creativity and technology will share the stage to discuss the problems they face and the solutions they come up with when dealing with the BIG issue of Data.

Here are some of the sessions you can look forward too at the first part of our upcoming event:

• Where is Data heading for media agencies and marketers?

Robin Wong- Mindshare & CEO of FAST Asia Pacific, Former Global Head of Operations Data & Analytics, GroupM

We are living in a transition phase, from data and analytics as a specialist service, to data and analytics being a core enabler in adaptive marketing. Mastering how to harness data to drive marketing decisions is no longer optional, especially when data is now at the intersection of media and content, and we need to deliver the right message to the right person with the right content in a nanosecond. As we adapt to the rapid pace of transformation in the Adtech world, let’s not get caught up in all the hype, rather stay focused on the fundamentals of business frameworks.

• Is this the new ecosystem in media? Data = Insights = Marketing,Media and Creative Solutions

Sujith Rao – Head of Analytics, IPG Mediabrands, Bala Pomaleh – CEO, IPG Mediabrands & Chan Woei Hern – Executive Creative Director, EnsembleWW

Witness how media, analytics and creative mesh and work together as a unit in this special sharing session. You can learn how to optimise data in a meaningful way relevant to your market objectives. A unique collaboration session that makes you rethink the way you are working now.

• POWER PANEL DISCUSSION: Data Points = Touch Points = Consumer Journey
Facilitator: Deepika Nikhilender – CEO, CtrlShift

PANELISTS:
 Rahul Thappa – Vice President of Data Analytics, Astro
 Teeradet Dumrongbhalasitr – Head of Commercial, Asia Pacific dunnhumby
 Srikanth ‬ Ramachandran – Executive Director, Moving Walls
 Linda Hassan – Head of Marketing at Domino’s Malaysia & Singapore

• Crafting Magical Consumer Experiences with the Power of Big Data

Anser Aly – Senior Global Brand Manager, Unilever Asia
Anser will be sharing a fresh perspective as a Marketer and end user of Big Data. He will talk about the challenges and opportunities of how Big Data could be effectively deployed as a power tool to attain a competitive advantage in the FMCG Industry.

To find out the full list of speakers and topics which will be discussed at the conference click here
Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara
Interested in joining or sponsoring the event? Contact: ham@adoimagazine.com

 

mmc2016 speakers fullWill you Sink or Swim in 2017?

Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!

From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.

Look forward to a full day of case studies and real-market experiences from the following speakers:

• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications

Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!

Download the full programme here

Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

Interested in joining or sponsoring the event? Contact: ham@adoimagazine.com


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