2016 Deepavali ads that shines the light on creativity


 (marketingmagazine.com.my) – By: Malati Siniah


We have to admit, finding Deepavali ads to feature this year was no easy feat, however, the gems we found pushed the boundaries of both creativity and innovation.

Check out it out for yourself:

1. Maxis

Staying true to Deepavali’s message of light overcoming darkness, Maxis’s tied up with MySkills, a local foundation which aims to teach underprivileged youths, on an initiative which rallies Malaysians to either donate their time, effort or money towards bettering the lives of underprivileged Indian youths in Malaysia.

Collaborating with the award-winning director of Jagat, the brand crafted a story of a young Indian boy who lived a hard life having to deal with poverty, a broken home, and getting involved in destructive habits such as taking drugs.

However, there is a twist to his tale…

Touch the screen of your mobile phone you can see the young boy’s life filter towards good and bad, giving viewers a look at the same scene in the boy’s life and how it changes due to the people he has around him.



At the end of the movie, viewers are advised on how they can work with Maxis and MySkills to change the lives of Malaysia’s underprivileged youths. To get the full effect of the ad you would have to view it on your mobile device. Visit the campaign microsite at www.maxislightalife.my to watch it for yourself.

2. RHB

RHB took to address the many interracial couples in Malaysia with its heart-warming and funny Deepavali ad. An Indian boy comes back from overseas and introduces his girlfriend of Chinese descent, Jolyn and was not taken lightly by his ‘Patti’ or grandmother. Wanting to test Jolyn’s knowledge of the Indian culture she set up a few tasks for her to complete before Deepavali. To date the ad has gotten over 3,400 shares and 174,000 views on Facebook.

3. EcoWorld

The property developer produced a beautiful Deepavali ad which showcased beauty and grace of a Bharatanatyam dancer, an Indian traditional dance form. The ad which is part of EcoWorld’s #ARhythmOfPassionCelebratesTradition campaign has garnered over 299,000 views and 1,937 likes on its official Facebook page.

Happy Deepavali to all our readers!


mmc2016 speakers fullWill you Sink or Swim in 2017?

Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!

From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.

Look forward to a full day of case studies and real-market experiences from the following speakers:

• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications

Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!

Download the full programme here

Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

Interested in joining or sponsoring the event? Contact: [email protected]

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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