Posted on by Nathalie Tay
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CelcomDigi Shines A Spotlight on Malaysia’s Next Generation of Nation Builders
28 Aug
Did you know? By 2025, almost half of Malaysia’s workforce will consist of millennials and Gen Zs. What does that mean for our nation’s future?
In conjunction with this year’s National Day theme of Jiwa Merdeka, CelcomDigi’s One Team – M&C Saatchi and Naga DDB Tribal – has partnered up with young Malaysians who are using technology and connectivity to shape the nation’s future.
While we all dream of a better tomorrow for the next generation, they’re already hard at work creating their future.
In a cinematic ode to this 5G generation, we celebrate the passionate, restless and rebellious ones who are making waves in edutech, local tourism, social activism and cultural preservation, through a captivating film.
The film is narrated by the trailblazing Bunga, Malaysia’s first and most popular Hijabi rapper. Defying stereotypes, she seamlessly blends modest attire with the dynamic energy of hip-hop for boundary-breaking performances that have won accolades worldwide.
Another youthful visionary featured in the film is 19-year-old Ong Yong Xun (Zero Ong), who single-handedly developed the JomStudy app.
The innovative platform revolutionised learning for SPM students by consolidating learning resources, and earned him a spot on the Forbes 30 under 30 list in the Consumer Technology category.
Meanwhile, Ash Raja and Jon Dexter of content platform Small Towns MY have embarked on a mission to revitalise local tourism by showcasing the hidden gems of Malaysia’s smaller towns. Their efforts have brought newfound attention and appreciation for these often-overlooked communities.
In the realm of social impact, Azziaty, Azrin, and Azlyn of ROCKA Atelier are making a profound difference through fashion. Their socially conscious brand provides employment opportunities for women from underprivileged backgrounds, empowering them to achieve financial independence and build brighter futures.
Additionally, the film highlights the remarkable work of Adrian Jo Milang, the youngest Kayan oral tradition practitioner and preservationist. His dedication to safeguarding the ancient oral art forms of Parap and Takna’ is an inspiration to young Malaysians, and a testament to the power of preserving traditions in the digital age.
“It’s amazing to see how connectivity can empower our young generation’s creativity to create opportunities. It closes the gaps between age and location, allowing anyone – whether they’re in the city or in the deep rural areas – to explore and unlock their potential.
Through this campaign, CelcomDigi wants to shine a spotlight on them, in hopes that by knowing and seeing the young generations at work, we continue to inspire support for the future generation in whatever they set their minds to,” said Marzuki Maani, Executive Creative Director of the One Team.
Join CelcomDigi in shaping a brighter tomorrow for the nation with Terang. Watch it now on the official CelcomDigi YouTube page or Facebook. CelcomDigi together with M&C Saatchi and Naga DDB Tribal wish all Malaysians Happy National Day and Malaysia Day.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
