Filipe Lampreia as Head of Strategic Planning and Joseph Laihee as Experiential Architect
As Geometry Malaysia readies to move to the new WPP Campus, its place as the pivotal brand experience agency is solidly anchored by two new members of the Geometry Malaysia team who bring with them over a quarter century of shaping consumers ’experiences into the forms that excite brands.
Filipe Lampreia joins as Head of Strategic Planning, reporting directly to Kenny Loh. A Portuguese national with over 15 years of experience in numerous countries, Filipe was Regional Strategic Planning Director for Coca Cola Global/North America and Kellog’s Latin America.
But he’s no stranger, having been Head of Strategic Planning at both Geometry Costa Rica and later, Mexico. His forte is in creating the way consumers desire to experience the brands he has worked for. Not an easy accomplishment in these cynical times. But he has for a diverse portfolio of brands and products in very challenging markets.
A multiple winner of Cannes awards and Effies, Joseph Laihee is in the Guinness Book of World Records for his work P&G’s 2017 seminal “Great Moments Together” campaign. Fresh from a long and consummate stint in Dubai, Joseph has been at the forefront of the experiential ecosystem in the marketplace where it really took off. Now, he brings his wisdom to Geometry Malaysia.
He will be working directly under Geometry’ Malaysia’s ECD, Michael Fillon – himself a vaunted exponent of experiential marketing in the digital era.
“I am very excited in having two great new guys join us at Geometry. Everything is fitting into place as we move into our new (and improved) office and our new way of working. With the inclusion of Filipe’ and Joseph, Geometry’s place as the pivotal experience agency is well set.” said Kenny Loh, CEO of Geometry Malaysia.
“Geometry Malaysia is on the cusp of something epic. We are not just cementing our credibility in comprehensive brand experience, we are also enforcing our vision of building an agency full of idea generators with transferrable, technical capabilities. Together, Filipe and Joseph will work seamlessly with Kenny and myself to create new opportunities for our clients and their shoppers – driven by ideas that help people buy well”, said Michael Fillon.
“Joseph brings a wealth of creative uniqueness to Geometry from an experiential perspective and especially from a structural design angle. I am stoked, because the work you will soon see is going to be a game changer for everyone here,” added Michael.