Astro Radio Takes A Bite of the Future

August 9, 2018

Over the course of the last year, Astro Radio has taken a number of calculated moves to establish its position as a multi-platform, hybrid advertising solutions provider.

The first major move was the launch of its two new, digital-first radio brands – ZAYAN and GOXUAN – back in October 2017. This was followed by an unprecedented industry undertaking of dropping “FM” from all its radio brands in January 2018. Most recently, 15 of its campaigns were shortlisted for this year’s Spark Awards across radio, social media, online video and app award categories. This recognition of Astro Radio’s cross-platform capabilities further underpins its brand promise to delight and entertain all segments of the Malaysian population regardless of platform.

Then this week (wc 6 Aug), Astro Radio launched a surprise agency invasion on its media partners and clients, during which the team handed out Astro Radio branded brookies with the tag “More Than Just Radio”.

But why and what is a brookie? A brookie is a gooey, delicious hybrid of a brownie and a cookie baked to perfection. Datuk Jake Abdullah, Chief Executive Officer of

Astro Radio shared with us that they selected this hybrid food to reinforce that their 11 brands are not just radio stations anymore but are instead hybrids that cut across a myriad of consumer touchpoints. What remains a constant is that content is at the heart of everything Astro Radio does. This ability to tell great stories is what resonates with their community of 15.8 million fans.

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The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:
http://appies.com.my/

Click here to submit an entry:
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Click here to download entry kit pdf:
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Entry Fee:
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Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

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call Amira/Ruby 03 7725 2588 or
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