Astro takes the winning seat with 15.8 million weekly listeners
Astro Radio grew its share of listeners to 15.8 million weekly listeners or 78.2% of individuals over the age of 10 in Peninsular Malaysia according to the latest GfK Radio Audience Measurement (RAM) survey.
Popular brands such as ERA, HITZ, MY and RAAGA are once again the No.1 radio brands in their respective language, while GEGAR retains its leading position in East Coast. With its strong foothold among the Malay community, ERA continues to grow its listenership to 6.8 million listeners making it the top radio brand in the country.
“Astro Radio continues to engage and influence its 15.8 million fans. Our brands ranked number one across all languages, and we own the top Breakfast and Drive shows in the country on ERA, garnering 3.4 million fans for each segments,” said Datuk Jake Abdullah, Chief Executive Officer of Astro Radio.
Radio today is interactive and social; it has transcended from a pure audio experience to one that is multi-faceted. In line with Astro Radio’s new brand promise to engage fans across multiple platforms, all 11 of Astro Radio’s brands were refreshed to ERA, MY, HITZ, MIX, LITE, SINAR, RAAGA, GEGAR, MELODY, ZAYAN and GOXUAN.
“Our key focus is to curate and create captivating content that resonates with all segments of the population, delivering a complete brand experience across all touch points that matter to our fans.
“Social media has proven to be a great platform, and as testament to the advocacy and devotion we’ve built amongst our communities, on a weekly basis we currently reach 15.3 million fans on social media, and garnered 78 million views (month average from Jan – May 2018) of the videos created by our 11 brands.
“Our English brand, LITE was recently awarded the ‘Best Use of Social Media’ award, for its ‘Steve & Shaz’s Hoarders’ campaign at D’Awards organised by the Malaysian Digital Association,” Jake added.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
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