What do modern Muslims and Chinese Gen Z trendsetters have in common?

Astro Radio has launched two new brands – Zayan and goXUAN for tech-savvy, mobile and socially connected listeners. 

Datuk Jake Abdullah, Chief Executive Officer of Astro Radio, says, “Zayan and goXUAN are our latest brands for a new generation of listeners who are trendsetters and influencers in the digital and social media space. In August 2017, over 3 million Malaysians tuned in to their favourite radio via streaming. This makes it crucial for Zayan and goXUAN to be digital-led radio brands for the digital natives to plug in through various interactive platforms to drive talkability and social engagement.”     

Zayan is positioned as the first Malaysian radio brand for modern Muslims, and goXUAN is for the Chinese Gen Z trendsetters who are making their mark. 

With the addition of these two new brands, Astro Radio now has 11 brands under its portfolio.      

For our media number-crunching and marketing savvy readers, here are some highlights from the latest GfK’s Wave 2 Radio Audience Measurement (RAM) 2017 report…. 

– Radio listenership amongst individuals aged 10 and above in Peninsular Malaysia has reached 19.7 million weekly listeners. 

– And 15.4 million, or 78.1%, consume Astro Radio brands, making Astro Radio the operator with the highest number of listeners. 

– ERA fm remains the top radio brand in the country bringing in 6.3 million weekly listeners, with Sinar FM coming in second at 4.7 million weekly listeners. 

– THR Gegar is the No.1 radio brand in the East Coast with 2.8 million weekly listeners, while hitz fm is the top English brand with 2.1 million weekly listeners. 

– In the Chinese segment, MY FM takes the lead with 2.2 million weekly listeners and THR Raaga is the most preferred Tamil radio brand with 1.4 million weekly listener

– In the digital sphere, Astro Radio’s brands have over 14 million social media followers, 16.3 million weekly social media reach and 4.7 million monthly unique web visitors. 



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Details: www.marketingmagazine.com.my/cmo2017

Contact: [email protected]

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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