Indra Nooyi relinquishes role as PepsiCo CEO after 12 years

Ramon Laguarta to be the new PepsiCo CEO

PepsiCo’s chief executive officer (CEO) Indra Nooyi (pic) will step down, effective Oct 3, 2018. Completing a 12 year stint she will be replaced by Ramon Laguarta who is currently president of PepsiCo.

Ramon has been with PepsiCo for 22 years. The rest of the senior leadership remains the same.

Nooyi will stay on as chairman until early 2019 to facilitate a smooth transition. When helming the company as CEO, PepsiCo delivered strong results including a shareholder return of 162% from 31 December 2006 to 31 December 2017, and a net revenue growth of US$35 billion in 2006 to US$63.5 billion in 2017, a compound annual growth rate of 5.5%.

According to presiding director Ian Cook, who speaks on behalf of PepsiCo’s board of directors, Nooyi also grew revenue more than 80%, outperforming peers and “adding a new billion-dollar brand almost every other year”.

As such, US$1,000 invested in PepsiCo in 2006 is worth more than two-and-a-half times that amount today, Cook explained.

In Nooyi’s time as CEO, PepsiCo also grew its portfolio in Good for You and Better for You options from about 38% of revenue in 2006 to roughly 50% in 2017. In addition it also tripled its investments in research and development.

Her replacement, Ramon is also well versed with the industry, overseeing global operations, corporate strategy, public policy and government affairs since September 2017.

Prior to that, he served as president, PepsiCo Eastern Europe region and served in a variety of sales, marketing and other commercial roles across Europe.

“Leading PepsiCo has truly been the honour of my lifetime, and I’m incredibly proud of all we have done over the past 12 years to advance the interests not only of shareholders, but all our stakeholders in the communities we serve,” said Nooyi.

Meanwhile Ramon added that he was humbled and privileged to be appointed the next CEO.

“I want to thank the Board of Directors for the confidence they have placed in me with their decision,” he said.

In April, Nooyi revealed that PepsiCo’s share of voice had “fallen dramatically relative to its key competitor, which substantially stepped up its media spending on colas over the past two years.

This saw the brand tightening and elevating brand communications by launching the Pepsi Generations campaign, which supports all brands under the Pepsi umbrella such as Diet Pepsi and Pepsi Zero Sugar. This led to the company “more effectively” leveraging media investment across its full Pepsi portfolio.

PepsiCo revealed that this year it would be more focused on Pepsi, Gatorade and DEW in terms of advertising expenditure.

The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we now have the answers for you.
Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person:
Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Managing Director of Universal McCann and Ensemble
Global Case Studies include:

  • Wendy’s ‘’Find the Burger’’
  • Rexona ‘’Mobile Voice Pack’’
  • KFC ‘’Rain or Shine – KFC Sells’’
  • IKEA ‘’Human Catalog’’
  • NIKE ‘’Hyper Court’’
  • Dove “Image_Hack”
  • Ontario Tourism ‘’Where Am I?’’
  • Santander Bank “Beyond Money”
  • McDonald’s “Promoticon”
  • Nissan ‘’KEFA – Fake Spare Parts’’ and many more!

Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable! 
Call Ruby/Amira 03-77262588 or email [email protected] | [email protected]
Register and Download event PDF here
Full details:

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene