Entropia unveils the 7 original sins of digital marketing

(marketingmagazine.com.my) – While digital is capturing a larger sum of the marketing spend of brands many marketers have confessed that the space comes with its own set of challenges.

In its bid to address some of the issues in the digital space Entropia has launched a new white paper on digital hygiene called ‘7 Original Sins of Digital Marketing’.

The white paper touches upon seven of the most important issues facing digital media investments today in terms of dollar impact. Many of these issues such as viewability crisis and the problem of digital bubble, as well as transparency have made headlines in the last one-year around the world.

The paper seeks to lay bare the crux of all the key issues; their myriad dimensions, and discusses the trade-offs and way forward, in one place.

Commenting on the white paper, Prashant Kumar, Senior Partner, Entropia said, “Digital media is already the largest in several markets around the world, and it’s scary to realise that many of the most basic issues continue to be debated. This white paper is an initiative to try lay down a baseline, which the ecosystem can reference, and build upon.”

“We invite all key stakeholders in the future of marketing to collaborate towards building fair, reasonable, clear, neutral and impactful digital operating standards. This is good for everyone,” he added.

So what are the 7 original sins of Digital marketing according to Entropia? Click here to find out.

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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

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