Reprise Digital and Air Selangor have released a fully animated film to commemorate the upcoming Deepavali celebrations.
Titled ‘Oru Deepavali Kaathal Kathai’ (A Deepavali Love Story), the film in flashback follows protagonist Balan as he searches for the girl of his dreams.
As he goes on his quest, Balan witnesses the myriad ways in which Deepavali is celebrated and learns to understand the different meanings of Deepavali for all those within the community.
Thanendran Thanesvaran, Group Commercial Director & Head of Sports Marketing at Reprise Digital who also served as scriptwriter said, “The interesting thing we realised in this process is that different Indian communities have their own unique way of celebrating Deepavali, and each culture might not necessarily know much about another. While there is the romantic meet cute and motivations that follow as the central story, the backdrop really shows this idea of new experiences and togetherness.”
Elina Baseri, Head of Corporate Communication of Air Selangor said, “The greatest celebrations are those celebrated together, and Air Selangor is very pleased to share this message of community and hope to all Malaysians this Deepavali. The team at Reprise have portrayed a boy-meets-girl story that cleverly transcends cultures while showcasing the vibrancy of Indian cultures. From the story to the music used, the film breaks down cultural barriers and is a relatable one that we hope all of Malaysia will enjoy as much as we did in putting it together.”
Thanendran adds, “While most festive films are longer, this was deliberately kept to under 3 minutes, with multiple languages used, to keep engagement up amongst all Malaysians. Though we had originally hoped to shoot it live, we hope the animation and lively music that has fused together different genres of Indian musical influences is one that will resonate with all Malaysians.”
The film released on 25th October 2021 across digital platforms. It features seven different languages, including Indian languages like Tamil, Telugu, Gujarati and Punjabi, something rarely done in a short film.
Client: Air Selangor
Film title: Oru Deepavali Kaathal Kathai/ Sebuah Kisah Cinta Deepavali
Creative: Thanendran Thanesvaran & Denis Gonsalvez
Tamil Copywriter: Thanendran Thanesvaran
Senior Copywriter: Zaulin Kartini
Art Director: Syahmi Jamaluddin
Head Of AV: Denis Gonsalvez
Account Director: Thanendran Thanesvaran
Account Manager: Ros Alina Binti Md. Rodi
Production House: R48
Executive Producer: Denis Gonsalvez
Film Director: Hadi Hamid
Post-Production: Big Bunkers Studio
Lead Animator: Bram Lee
Audio: Audio Aficionado Sdn Bhd
Composer: Farique Nadzir
Sound Engineer: Ayem Ismail & Meor Emy Mukhry
APPIES Asia Pacific 2022 is happening in Malaysia!
Submissions Deadline: 15 November 2021
Announcement of Finalists: 29 December 2021
Judging & Presentations: 25 & 26 January 2022
Winners Announcement: 22 February 2022
Download the entry kit here.
Submit your entry here.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu