Reprise Digital & Air Selangor Spotlight Diversity and a Spirit of Togetherness this Deepavali

Reprise Digital and Air Selangor have released a fully animated film to commemorate the upcoming Deepavali celebrations.

Titled ‘Oru Deepavali Kaathal Kathai’ (A Deepavali Love Story), the film in flashback follows protagonist Balan as he searches for the girl of his dreams.

As he goes on his quest, Balan witnesses the myriad ways in which Deepavali is celebrated and learns to understand the different meanings of Deepavali for all those within the community.

Thanendran Thanesvaran, Group Commercial Director & Head of Sports Marketing at Reprise Digital who also served as scriptwriter said, “The interesting thing we realised in this process is that different Indian communities have their own unique way of celebrating Deepavali, and each culture might not necessarily know much about another. While there is the romantic meet cute and motivations that follow as the central story, the backdrop really shows this idea of new experiences and togetherness.”

Elina Baseri, Head of Corporate Communication of Air Selangor said, “The greatest celebrations are those celebrated together, and Air Selangor is very pleased to share this message of community and hope to all Malaysians this Deepavali. The team at Reprise have portrayed a boy-meets-girl story that cleverly transcends cultures while showcasing the vibrancy of Indian cultures. From the story to the music used, the film breaks down cultural barriers and is a relatable one that we hope all of Malaysia will enjoy as much as we did in putting it together.”

Thanendran adds, “While most festive films are longer, this was deliberately kept to under 3 minutes, with multiple languages used, to keep engagement up amongst all Malaysians. Though we had originally hoped to shoot it live, we hope the animation and lively music that has fused together different genres of Indian musical influences is one that will resonate with all Malaysians.”

The film released on 25th October 2021 across digital platforms. It features seven different languages, including Indian languages like Tamil, Telugu, Gujarati and Punjabi, something rarely done in a short film.

Credits:

Client: Air Selangor

Film title: Oru Deepavali Kaathal Kathai/ Sebuah Kisah Cinta Deepavali

Creative: Thanendran Thanesvaran & Denis Gonsalvez

Tamil Copywriter: Thanendran Thanesvaran

Senior Copywriter: Zaulin Kartini

Art Director: Syahmi Jamaluddin

Head Of AV: Denis Gonsalvez

Account Director: Thanendran Thanesvaran

Account Manager: Ros Alina Binti Md. Rodi

Production House: R48

Executive Producer: Denis Gonsalvez

Film Director: Hadi Hamid

Post-Production: Big Bunkers Studio

Lead Animator: Bram Lee

Audio: Audio Aficionado Sdn Bhd

Composer: Farique Nadzir

Sound Engineer: Ayem Ismail & Meor Emy Mukhry


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Announcement of Finalists: 29 December 2021

Judging & Presentations: 25 & 26 January 2022

Winners Announcement: 22 February 2022

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Download the entry kit here.

Submit your entry here.

APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.


 


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