Eden teams up with Ogilvy for Mothers' Day film, 'Relish the Love of Family' - MARKETING Magazine Asia


Eden teams up with Ogilvy for Mothers’ Day film, ‘Relish the Love of Family’

As a brand that advocates for the universal love and acceptance for mothers, Eden’s latest Mothers’ Day campaign speaks volume as the Mondelez brand launched their bold new video entitled, ‘Unconditional,’ directed by Carlos Palanca-Awardee, Antoinette Jadaone, during their Facebook live event #EdenSpeaks. 

According to a statement released by the company, motherhood today is embraced by eyes that hold various forms, shapes and sizes and understanding that each motherhood journey is distinctly unique from others is essential in helping them thrive in each path they are on.

According to Senior Director of Marketing, Modelez International, Nikhil Rao, the market leading cheese brand Eden, in the Philippines stands for ‘Sarap Namnamin‘ which broadly stands for ‘Relish the Love of family’. Over the past 36 years, Eden Cheese has been supporting moms from all walks of life by being an ally in making her dishes more delicious, to serve as a nourishment for her family’s gatherings and savor-worthy moments, 

“This Mother’s Day 2021, we recognize that there are many new facets to motherhood (and) in the Philippines, the rapidly changing times have shown that not all Motherhood journeys start the same.” Nikhil said. “The aim of the film is to show that though motherhood journeys may start differently, they are the same, nonetheless (and) what remains unchanged is the love and care that motherhood entails, whatever challenge life may bring – even in the most difficult of situations.”

The #EdenSpeaks Facebook live event, was graced by special guest speakers such as Bettinna Carlos-Eduardo, a Mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Brand Manager. 

The #EdenSpeaks Facebook event cements Eden’s commitment of being an ally to moms in all aspects and facets of her life. For Eden, this translates to empowering the diverse Filipino motherhood journeys, not just single moms, through celebrating their unique and evolving roles amidst today’s ever-changing world.

The event culminated with an exclusive preview of the Eden Mother’s Day film by multi-award winning director, Jadaone. The film sheds light on the plight of this group of moms that may lack support from their families and their loved ones. 

It’s a topic often just passed on, but is quite familiar to us all and is important as it plays an integral role in nurturing the light of our homes. 

The film brings to life what true mother’s love is. Eden’s Mother’s Day campaign is a commencement of the many personal stories Eden hopes to bring to light, so they can unite moms from different walks of life to showcase how a mother’s love is indispensable, and how we are one with them no matter their beginning.

“I think it’s truly progressive how Eden is presenting a very authentic and honest view of motherhood; it’s never perfect, there will always be incredibly difficult issues that will need to be resolved, but these hurdles can be overcome with a mother’s enduring and unconditional love,” said Executive Creative Director, Ogilvy Philippines, Dino Ocampo.

Credits

Mondelēz International

Glenn Caton – Southeast Asia President

Nikhil Rao – Senior Director of Marketing, Mondelez International

Toby Gatchalian – Country Head of Marketing, Mondelez Philippines

Michelle Santillan – Category Manager, MEALS and Chocolates

Kristine Enriquez – Brand Manager, MEALS

Ogilvy

Giri Jadhav – Chief Client Officer, Asia

Benoit Wiesser – Chief Strategy Officer, Asia

Reed Collins – Chief Creative Officer, Asia

Dino Ocampo – Executive Creative Director

Eia Garcia – Creative Director

Red Cajucom – Associate Creative Director

Kesh Tinio – Art Director

Rafter Manguiat – Copywriter

Caloy Sambrano – Managing Partner

Ciox Laurino – Business Director

Alyssa Uy – Account Manager

Shayne Mercado – Program Director

Toni Tiu – Head of Strategy

Ysabel Castro – Associate Strategist

Julia Granada – PR Account Manager

Ann Basa – PR Account Executive

Watch the full film here:


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