Digital agency Columbus Malaysia joins DAN

(marketingmagazine.com.my)– Dentsu Aegis Network Malaysia announced the launch of digital marketing agency, Columbus Malaysia. The launch marks the continued expansion of Columbus in Asia, now in eight markets across Asia Pacific.

Columbus’ key proposition is to forge meaningful marketing connections between people, brand and ideas. The agency offers services that span across search, social, content, and analytics. With data, insight and technology as the backbone, Columbus provides “intelligence-led” performance solutions for their clients.

Columbus is Dentsu Aegis Network’s second digital performance brand in Malaysia and operates in parallel with Consider iProspect as a sister agency.

Leading the new agency is Abdullah Alkury who has been appointed Managing Director.
Abdullah was previously Head of Business Development at Consider iProspect. Joining him at the senior leadership team is fellow former Consider iProspect associate Matthew Wong, who has been named Business Director. Combined, the duo have worked on over 100 brands across Asia Pacific and were transitioned over at the start of the year to oversee the inception of Columbus into Malaysia.

“We’re very excited to launch Columbus Malaysia and bring proven expertise from the business overseas to deliver great results for our clients locally. Businesses here are rapidly beginning to adopt online marketing as a core part of their marketing strategies, with internet penetration at one of the highest in the Southeast Asia region. Drawing on the vast capabilities in the Dentsu Aegis Network group, we can’t wait to get going on bridging the gap between consumption and spend on digital in Malaysia by assisting our clients in integrating digital directly into their business,” said Abdullah.

Commenting on the new venture of the group, Nicky Lim, CEO, Dentsu Aegis Network Malaysia said,

“Setting up Columbus in Malaysia further accentuates our strategy in pushing forward with our digital marketing proposition. Furthermore, we have our eyes set on becoming a 100% digital economy business, and with Columbus now on board, under the able leadership of Abdullah and Matthew, we’re accelerating that vision as well as significantly enhancing our network’s capability in delivering innovative and diverse solutions to clients.”

Established in Australia in 2006, Columbus has grown to become Australia’s largest performance marketing business. Columbus Malaysia is part of Dentsu Aegis Network Malaysia’s stable of 13 marketing and communications agencies.

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