Digi & Naga DDB Tribal release short film for Raya featuring Sharifah Amani - MARKETING Magazine Asia


Digi & Naga DDB Tribal release short film for Raya featuring Sharifah Amani

In welcoming this year’s Raya, Digi in collaboration with Naga DDB Tribal have launched a short film, titled Andaian. The film’s title means “assumptions” and it depicts a simple tale of a generous father and the misunderstanding between his daughter. 

Aliyah, a university student living in the city, is under stress from money troubles and confides in her dad who cuts her off to complain about his business woes. She fumes when she heads back home to find her dad putting strangers’ needs before his own daughter’s. 

When Aliyah learns the truth behind his actions, she realises her assumptions were wrong all along and she finally understands her dad’s true intentions – and that every life lesson is a priceless gift that we will carry with us forever. 

“As the nation continues to grapple with the effects of the Covid-19 pandemic, it is important to take a step back and celebrate the true meaning of Aidilfitri by being kind to those who are less fortunate,” said Digi’s Head of Marketing Services, Bernard Lee. “The hardships of life should never deter one from extending a helping hand as only in doing so, can we endure the challenges in life with a unified strength.” 

Shot by Mojo Films, the film features a star-studded line-up of household names that play a powerful role in bringing out the raw emotion and meaning of the film. Sharifah Amani stars in the lead alongside Nam Ron in a moving performance that speaks to us all – when we lead with our hearts filled with love, blessings will always find its way back to us when we least expect it. 

“The season of Raya has always been about giving to those in need, far more than that of our own,” said Naga DDB Tribal’s Creative Director, Ellison Fernandez. “Aliyah’s journey of finding compassion and giving unconditionally is one that rings true to so many Malaysians, who find it in their hearts to lend a hand, keep each other safe and make a difference.” 

Watch “Andaian” here:

Credit List

Client: Digi Telecommunications

Head of Marketing Services : Bernard Lee

Head of Marketing Communications : Lo Wei Tzen

Senior Marketing : Nisha A/P Maniam 

Marketing Services : Daniel Yakup

Marketing Services : Wendy Liang Wen Hui

Agency: Naga DDB Tribal

Creative Director : Ellison Fernandez

Creative Group Head : Shireen Ang

Art Director : Yeo Lee Kee

Designer : Chin Wei Yang

English Writer : Audrey Wong

BM Writer : Ain Bahar

Business Unit Head : Jessey Chew

Brand Director : Nurul Huda Ramlan

Brand Executive : Natasha Franklin

Project Manager : Ivy Chai

Head of AV : Sharon De Silva

Producer : Moira Basnayake

Production House: Mojo Films

Film Director : Barney Chua

Assistant Director : Zekry, Dinesh

Producer : Steph

Cinematographer : Nicholas Chin & Jeff

Art Director : Nick Wong

Post House: Meccanica EFX

Editor : GF Chan

Post Producer : Sofea

Colourist : Jing

Online Artist : Xian Gen

Music Composition: Two AM Music Global

Sound Design & Final Mix : Two AM Music Global

Music Director : Oliver Stutz

Composers : Sek Hao Ho, Nisa Addina, Anton Morgan

Sound Designers : Kit Kuan Leong

Audio Producer : Wira Chon


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