Digi celebrates all things Malaysian with an unique video

As Malaysians, there are many qualities that set us apart from each other and make us unique, but it is our values passed on from one generation to the next and spirit of unity that makes us come together as one.

This is but one of the many messages displayed in Digi’s National Day video for this year. The three-minute rousing video featuring a miniature town took a page out of the history books by headlining the many accomplishments of Malaysians across the years – from the declaration of independence to triumphs on the international stage when it came to sporting events, amongst many others.

https://www.youtube.com/watch?v=NmqCEdFOOmI&feature=youtu.be

From mouth-watering hawker food and late night mamak sessions to just the simple act of helping a neighbour, the ‘Made in Malaysia’ themed video was created to tell the stories of Malaysians, their achievements, creations and homegrown brands which was also a reflection of the self-belief and pride of Malaysians at large today.

Digi’s Head of Marketing Services, Bernard Lee, expressed that they wanted to play up and highlight the strength of all things Made in Malaysia – its people, places, things and brands.

“We encapsulated and captured this whole thought that the future is great when it’s Malaysian Made. Based on this very concept of #MalaysianMade, the team selected the miniature town style execution because it adds to the whole handmade, self-made feel to the film,” he elaborated.

The video showcased the handiwork of Eddie Putera, an artist well-known for his story-telling using detailed miniature dioramas inspired by his observations of his beloved homeland. It was also a collaboration with Dr Madhusudhan Shanmugan, fondly known as the Teddy Bear Doc; the brave souls from Persatuan Malim Gunung Malaysia as well as the team from SAYS, GRAB and R.AGE.

The video was created to play up and highlight the strength of all things made in Malaysia – people, place, things and brands, encapsulating the notion that the future is great when it is Malaysian Made.

In conjunction with National Day, Digi also created a set of GIF stickers for Malaysians to show and share their ‘Malaysianess’ on their social media platforms (WhatsApp, Instagram, Facebook and Facebook Messenger). Just search for ‘DigiLah’ under the GIF option and there will be a list of Malaysian stickers to choose from such as ‘Teh Tarik’, ‘Nasi Lemak’ and Malaysian slangs like ‘Amboi’, ‘Walaoeh’ and many more!


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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