(Marketingmagazine.com.my) – Gross profit for the Dentsu Group’s 2015 results grew 12.6% year on year, with organic gross profit increasing by 7%.
This was driven by 9.4% organic gross profit growth in Dentsu’s international business outside of Japan: Dentsu Aegis Network.
Dentsu Aegis posted an increase of gross profit of 20.6% in total: 24.6% for the Americas and 23.5% for Asia-Pacific.
Dentsu Group said it made a record number of acquisitions during 2015, around half of which were digital businesses. Out of 36 in total, 34 were made by Dentsu Aegis Network.
Tadashi Ishii, President and Chief Executive of Dentsu (picture), says, “In 2015, the third year of our medium-term management plan ‘Dentsu 2017 and Beyond,’ we continued to make steady progress in delivering on our strategic objectives, while producing another peer group-leading performance.
He adds,”We will continue to invest in our business, particularly in integrating our digital capabilities, to ensure we take advantage of the opportunities that will arise in an increasingly fast-paced digital economy.”
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