Maxwell mulls independent audit of controversial ad spending

4 years ago

KUALA LUMPUR (Feb 12): Maxwell International Holdings Bhd said it may engage an independent firm to carry out an investigative audit on its hefty advertising spending in China, which affected its overall financial performance.

In a filing with Bursa Malaysia today, the textile and sports shoe maker also shed more light on the controversial ad spending, which was undertaken by its intermediate subsidiary, Maxwell (Xiamen) Co Ltd.

It said the subsidiary had executed contracts last year with six marketing agents in China for the promotion and establishment of 390 marketing billboards, as well as light emitting diode (LED) signboards for a period of one year.

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CMO2019

Malaysian CMO Awards 2019 Open for nominations


Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards


DATE:
15th November 2019

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page