Dentsu Aegis Announces Senior Appointments


( – Dentsu Aegis Network Malaysia today announced three key senior appointments to its group management team with Nicky Lim appointed as the Country Chief Executive Officer succeeding Margaret Lim who has retired after a 46-year career in the advertising industry. 

Nicky, armed with over 20 years of experience in the advertising industry, joined Dentsu Aegis Network in March last year as Chief Operations Officer, as part of Margaret’s succession planning.

Prior to that, he held key local and regional business and functional positions in Geometry Global, McCann and Grey Group.

In his new role, Nicky is responsible for steering the operations and management across its network brands in Malaysia, which encompasses media, digital, creative, and sports marketing businesses.

“Margaret was instrumental in managing integration across the Dentsu Aegis Network business post-merger. We are now entering into a new era of Dentsu Aegis Network where delivering innovative solutions that fuel positive disruption and promote effective collaboration will drive all that we do. I’m thrilled to be able to deliver on the strong growth targets for the business with a reenergised team,” said Nicky.

The latest additions to the senior management team are Dinesh Bhaskar Shetty, Chief Financial Officer, and Gan Mei Lian, Talent Management Director, both reporting to Nicky.

Commenting on the new appointments, Nicky said, “At Dentsu Aegis Network, we leverage the structural advantage of ‘One P&L’ per market in a unique, collaborative operating model.

In this age of marketing convergence, where providing integrated services are a necessity, this model is a source of differentiation that gives us an edge over our peers and has been a driving force in our performance in recent years. Dinesh is key in steering this model to elevate our market’s profitability.” 

“Above and beyond that, our talent has and will always be our number one asset, and with innovation solutions being ingrained as our group’s mantra, Mei Lian plays a crucial role in pioneering talent management initiatives that aim to promote operational excellence, improved engagement and capabilities development,” Nicky remarked.

Dentsu Senior Appointments(Gan Mei Lian, Nicky Lim and Dinesh Bhaskar Shetty)

Dick van Motman, Chairman and Chief Executive Officer of Dentsu Aegis Network Southeast Asia added, “Margaret has built a terrific business for us in Malaysia and laid the perfect foundation for the next level of growth. Nicky has earned a strong reputation in Malaysia for driving business growth and he has the instinct and dedication to power Dentsu Aegis Network Malaysia forward. Bringing both Dinesh and Mei Lian on board also builds a strong leadership team with which we can achieve great things. I’m looking forward to the next chapter of growth for Malaysia under this new strength in leadership.”


appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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