(Marketingmagazine.com.my) – After two distasteful ads, Firefly Airlines has apologised for what has been deemed “sexist” because of use of flight attendants’ posteriors to promote fare discounts.
“We at Firefly has no intention to be sexist in how we conduct our business and we have the utmost respect for everyone.
“We regret that our recent advertisement visuals has caused discomfort in certain quarters and for that, we apologise,” it said on its Facebook page.
The offending advertising featured women wearing knee length skirts in the airline’s corporate colours, photographed from behind.
Only the lower half of their bodies are shown and the discounts displayed on the women’s posteriors.
One version of the advertisement was posted online with the message “Come grab it real fast”.
Another version used the phrase: “Oooppss…we did it again.”
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