Celebrating Mother’s Day amid Covid-19

Amidst Covid-19 and MCO, Motherhood has embarked on remote shooting of its Mother’s day video by collaborating with its community of supermoms and sharing real footages of their inspiring, heart-warming
moments.

As many families are unable to celebrate Mother’s Day together this year, we develop this video with actual footage of unconditional love submitted by 22 moms.

There’s always that ONE person who shows up when you need a little help, need guidance, yearn for comfort, can’t solve a problem, feeling a little down, want to share your happiness, when you need her the most, that ONE person you need the most is always there.

You may not get to see this special person in this video, but you can certainly feel her love.


The video is a recognition of the unconditional love given by mothers all around the world. It depicts how kids of all ages rely on their moms for a great deal of things from food, bath time, sleep, study, playtime, fight, sick, comfort, helpless and more. This is even more apparent now during the restricted movement period, as mothers need to attend to their kids and families around the clock.

Besides this, Motherhood also drives an initiative to help families celebrate their Mother’s Day meaningfully. Given that movement restrictions has been extended further, Motherhood collaborates with fresh vegetable suppliers to deliver 30 bouquet of fresh vegetables to its community of supermoms to show appreciation and support.

Aside from the supermoms, we could not leave out the superdads who joined us in sharing creative ideas on how they celebrate Mother’s Day amidst Covid-19. We have interesting ideas coming from Dato’ Fazley Yaakob, who will be creating a Sweet Confection for his beloved wife, Datin Azrene Ahmad, and JJ, renowned Hitz FM Morning Crew radio DJ for 14 years, who shared that he will be giving 100% focus on his amazing wife as well as more space to do her own thing on this special day.



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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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