While we stagger back to normalcy with the easing of the Movement Control Order (MCO) for businesses and industries,
Astro is leading the change with a stimulus package of their own.
In a bold announcement, Astro is now offering RM40 million worth of ad credits for brands to better sustain their media presence and accelerate sales recovery.
39% reduction of brand awareness
An exclusive WARC report by Jane Ostler and Maren Seitz last month declared that brands stand to risk a 39% reduction of awareness after going dark for 6 months.
Kantar’s Irene Joshy adds that brands in APAC need to keep the marketing lights on and take stock of the creative development process during the pandemic. Her mantra for all the certainty out here is simple “Air/Broadcast/Share”.
Eligibility of Claiming FREE Ad Credits on Astro:
• All Astro advertisers are eligible to claim 20% FREE AD CREDITS for every media investment on airtime (excl. production and 3rd party costs). This means for every paid booking of RM100K, advertisers get to enjoy RM20K of free ad credits plus corresponding bonus spots based on their existing entitlement.
• Applicable only for all SPOT BOOKINGS (loose and package buys) across Astro TV, Radio or Digital platforms from 1 May 2020 to 31 July 2020.
• All free credits must be claimed together with the paid spots in the same media order and utilize within the eligible period stated above.
• For media orders sent prior to the announcement of this offer, advertisers can claim the 20% free ad credits by submitting a revised media order following the same criteria stated above.
•Astro shall not be liable for any unclaimed ad credits due to whatever reasons, all free spots will be forfeited automatically after the offer period stated above.
•This offer is subject to the advertising terms and conditions for the provision of airtime, full details are available on https://www.quake.com.my