Celcom imagines the possibilities of connectivity with its latest CNY film

8 months ago

As one of the leading telecommunications providers in the nation, Celcom Axiata Berhad has always leveraged innovations in technology to foster togetherness and connectivity, and one of the best ways to bring this to life would be through the context of the Chinese New Year festive celebrations.

Our story revolves around your everyday Malaysian family celebrating their first day of the Chinese New Year. As the various different scenarios unfold, we are drawn towards the eldest son’s apparent detachment from the joyous events, as evidenced by his preoccupation with his device.

As the day goes on, we see him hardly partaking in any of the exciting activities unfolding around him and can’t help but wonder why. Finally, we discover that he was never in the country all along, and that he was actually experiencing and revelling in the festivities from a faraway land, and it was all through the game-changing capabilities of the 5G network.

By leveraging this latest innovation and the connectivity it provides via virtual reality, he was able to imagine himself being in the midst of all the merriment. The most meaningful of which was taking his place at the table for the reunion dinner with his loved ones.

For Celcom, this touching story offers an opportunity to showcase how 5G has the potential to truly make a distinct difference in our everyday lives.

This becomes all the more relevant to all Malaysians as we are now
on the cusp of a new, amazing era where 5G will revolutionize how we live, work and play.

Idham Nawawi, Chief Executive Officer of Celcom Axiata Berhad said the festive season of Chinese New Year is about celebrating the spirit of family unity, togetherness and prosperity, reminding us of who we are and where we come from.

Today, with the world’s rapid technology evolution, we have a unique opportunity that allows us to share and celebrate this festive season with friends and family, no matter where we are. This festive film will be released on the 22nd of January 2020 and is available on Celcom’s YouTube,
Facebook channels and its corporate website. Let us embrace the wonders of 5G and look forward to better connectivity and togetherness as we progress into a great future full of promise.

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