Celcom imagines the possibilities of connectivity with its latest CNY film

As one of the leading telecommunications providers in the nation, Celcom Axiata Berhad has always leveraged innovations in technology to foster togetherness and connectivity, and one of the best ways to bring this to life would be through the context of the Chinese New Year festive celebrations.

Our story revolves around your everyday Malaysian family celebrating their first day of the Chinese New Year. As the various different scenarios unfold, we are drawn towards the eldest son’s apparent detachment from the joyous events, as evidenced by his preoccupation with his device.

As the day goes on, we see him hardly partaking in any of the exciting activities unfolding around him and can’t help but wonder why. Finally, we discover that he was never in the country all along, and that he was actually experiencing and revelling in the festivities from a faraway land, and it was all through the game-changing capabilities of the 5G network.

By leveraging this latest innovation and the connectivity it provides via virtual reality, he was able to imagine himself being in the midst of all the merriment. The most meaningful of which was taking his place at the table for the reunion dinner with his loved ones.

For Celcom, this touching story offers an opportunity to showcase how 5G has the potential to truly make a distinct difference in our everyday lives.

This becomes all the more relevant to all Malaysians as we are now
on the cusp of a new, amazing era where 5G will revolutionize how we live, work and play.

Idham Nawawi, Chief Executive Officer of Celcom Axiata Berhad said the festive season of Chinese New Year is about celebrating the spirit of family unity, togetherness and prosperity, reminding us of who we are and where we come from.

Today, with the world’s rapid technology evolution, we have a unique opportunity that allows us to share and celebrate this festive season with friends and family, no matter where we are. This festive film will be released on the 22nd of January 2020 and is available on Celcom’s YouTube,
Facebook channels and its corporate website. Let us embrace the wonders of 5G and look forward to better connectivity and togetherness as we progress into a great future full of promise.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene