Barbie better connects with Malaysian girls

Barbie

(Marketingmagazine.com.my) – Bringing its global “You Can Be Anything” campaign to the local market Barbie had kicked off an interesting initiative to better connect with its local fans.

Launching its Barbie: World of Endless Possibilities Exhibition at Sunway Pyramid held last weekend, fans saw over 200 Barbie dolls; showcasing everything Barbie has been and will be, through immersive installations, accompanied by interactive workshops for children.

Visitor’s journeyed through six themes of the exhibition featuring the global icon then, today and tomorrow through visual images, videos and dolls displays.

The event targeted at girls age 3 to 6-year-old and their mothers aim to inspire both mum’s and daughters that they are able to grow up in an environment with limitless opportunities.

Sharing more on the campaign’s objectives with MARKETING, Shu Mei, Senior Brand Manager for Mattel Southeast Asia for GIRLS added,

“Our story to girls through this exhibition is simple: You Can Be Anything. Through the exhibition, our audience can take a walk with Barbie into a world of endless possibilities.

We believe it will resonate and engage well with our audience, young girls that are full of imagination and aspiration, and to parents that are acutely aware of the challenges their daughters will face, and want them to succeed in life and grow up to become well-rounded women.”

The local campaign is conceptualized and executed by BRANDTHINK Malaysia.

Last year Barbie launched their ‘Imagine The Possibilities’ campaign video which called for little girls to dream big and start planning their careers.

The move created plenty of buzz for the brand when it went viral, to date the video has been shared over 21 million times on YouTube.

WIN the Content Marketing game

For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.

Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.

Speakers with digital domain expertise:

• Hando Sinisalu CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram Vaskar Gangopadhyay, CEO at ibs – Interface Business Solutions

Unique case-study based learning, as our team monitors over 200 digital marketing award shows across
the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:

 Market Background
 The Challenge
 The Brief
 Creative/Media solution
 Results
 Key Takeaways
 Opinions/Discussion

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Book your seats early: call Ruby on 03-77262588 or email [email protected]

Details: http://best-marketing.eu/events/my

This event is HRDF-Claimable!


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene