Audrey Chong elevated to CEO of UM and Ensemble | MARKETING Magazine Asia

Audrey Chong elevated to CEO of UM and Ensemble


Mediabrands Malaysia announced that Audrey Chong will be promoted to Chief Executive Officer of Universal McCann (UM) and Ensemble Worldwide.

Prior to the promotion, Audrey who has been a part of the Mediabrands network for the past three years, served as Chief Investment Officer responsible for all traditional and digital media investment decisions. 

She has over 25 years’ experience in media strategy, communications, and planning, with a background across media, creative and digital.

“Audrey has served on both ends of the equation as an agency and client leader, overseeing brand and product campaigns from a creative and media perspective,” said Chief Executive Officer of Mediabrands Malaysia, Bala Pomaleh. “Her experience as a client means she understands the breadth of marketing challenges faced by clients and knows how we can best complement them with our futureproof solutions.” 

Bala also commented that Audrey has a keen understanding of the internal nuances and business opportunities available to maximise value for the company’s clients and that he is positive of her ability to unite talents and drive client excellence through a consistent, sustainable momentum across UM and Ensemble.

“In short, I am positive of her ability to unite talents and drive client excellence to ensure continued momentum across UM and Ensemble.” 

“I’m delighted to welcome a talent like Audrey into the UM network; her investment expertise and specialised industry knowledge position her perfectly to lead the Malaysian UM & Ensemble network forward,” said President UM APAC, Kasper Aakerlund. “Both building upon the network’s momentum and success; and helping to future proof their clients’ business, to navigate and optimise an evolving landscape.”

Earlier this month, Amit Sutha who was the CEO of UM Malaysia and Ensemble Malaysia was elevated to a global role, as EVP, Executive Director Global Business of Interpublic’s new creative practice, Mediabrands Content Studio (MBCS).