During the campaign period, we drove a 21% increase in overall sales, and an even higher 25% increase in online sales directly attributable to digital channels popular with our audience. Most encouragingly, we over-indexed and delivered a staggering 39% growth in sales amongst our bullseye target 18-35 year old digital natives. During the 2-day branded merchandise activation at SneakerLAH, we saw over 30,000 captive visitors exposed to our pop-up booth, with close to 1,000 participants redeeming Time X Creators merchandise.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
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