Indriya’s Latest Campaign by Ogilvy India: A Timeless Love Affair with Diamonds
Indriya, Aditya Birla Jewellery’s premier brand, has unveiled its new diamond collection through an evocative campaign crafted by Ogilvy India.
The campaign beautifully encapsulates the eternal allure of diamonds, portraying them not just as jewellery but as companions of the heart.
Through poetic storytelling, the film explores a profound conversation—a love story between a woman, her diamonds, and the artisans who breathe life into them.
A Symphony of Sparkles and Sentiments
The campaign film is a visual and emotional treat, showcasing the transformative journey of raw diamonds into exquisite necklaces, earrings, bracelets, and rings.
Each piece radiates the passion of Indriya’s master craftsmen.
The film’s poetic lines capture the enchanting power of diamonds: their ability to captivate, inspire, and make one wonder, “Where have youbeen all my life?”
The message resonates universally: diamonds are more than adornments—they’re timeless symbols of love.
Bridging Hearts Through Unmatched Craftsmanship
This campaign isn’t just about the wearer’s affection for diamonds; it also highlights the artistry behind every piece.
Indriya’s diamonds are meticulously selected, cut, polished, and graded to perfection.
Mr. Shantiswarup Panda, CMO of Indriya, aptly described the magic, stating, “Our diamonds’ facets and sparkle make women fall in love endlessly. Each masterpiece is a harmonious blend of passion and precision.”
A Multifaceted Launch for Maximum Impact
The campaign will shimmer across connected TV, digital platforms, and social media, ensuring widespread visibility.
The film, available on YouTube with English subtitles, draws audiences into a world of love, craft, and elegance.
The Timeless Bond of Two Hearts
As Tanuja Bhat and Komal Bedi Sohal from Ogilvy West reflect, “A real diamond, like love, is worth waiting for. It sparks and sparkles forever.”
This insight forms the heart of Indriya’s narrative—a story of two loves: the wearer’s adoration for the finished piece and the artisan’s devotion to their craft.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
