APPIESODES OF EXCELLENCE: Best in Social, Time X Creators

Best in Social

During the campaign period, we drove a 21% increase in overall sales, and an even higher 25% increase in online sales directly attributable to digital channels popular with our audience. Most encouragingly, we over-indexed and delivered a staggering 39% growth in sales amongst our bullseye target 18-35 year old digital natives. During the 2-day branded merchandise activation at SneakerLAH, we saw over 30,000 captive visitors exposed to our pop-up booth, with close to 1,000 participants redeeming Time X Creators merchandise.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 


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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



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