Time faced new threats in the Home Internet category as competitors raced to lower prices because of regulatory changes, resulting in an all-out price war. Time launched Gig Speed Home FTTR (Fibre-To-The-Room), letting users extend invisible microfibre cabling throughout their homes. Time launched the campaign via a film starring Elizabeth Tan installing FTTR covertly in a high-rise residence. An activation campaign with IKEA & IPC Shopping Centre brought Gig Speed Home to life for consumers. Time saw an overall sales increase of 20%, outselling CelcomDigi by 80X.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
