APPIES Malaysia 2021 announces 69 shortlisted winners

APPIES Malaysia 2021 has released the official list of shortlisted winners who will take the stage at the APPIES 2021 Festival this weekend for live presentations of their campaigns. This year, out of almost 100 entries, 69 campaigns have been selected for the next round.

“Congratulations to all the campaigns that have been shortlisted this year, you will now star at the APPIES 2021 Festival this weekend,” said Chairman of APPIES Malaysia, Professor Harmandar Singh. “The shortlisted campaigns cover major industry categories like Consumer Services, Business Services, Consumer Durables, Food and Beverage, Non-Food FMCG and Pro Bono.“

For the first ever, organizers of the APPIES festival have announced that the live judging sessions happening on 22 and 23 May, will be aired exclusively on the official awards website and is free for public viewing. Case studies will be presented to a panel of 35 judges to decide if the campaign wins Gold, Silver or Bronze in the various categories. The awards for Best Presenter will also be determined then.

“Nowhere in Malaysia can you experience this much marketing knowledge at one go, some call it a marketing MBA packed cleverly into a 2-day schedule,” Harmandar added.

Below are the shortlisted campaigns that made it to the final round:

BRAND	CAMPAIGN TITLE	CLIENT	SUBMITTED BY
AFFIN DUO	AFFIN Visa Cash Back & AFFIN Mastercard Rewards	Affin Bank	Rethink
AIA	AIA Knows When You Are Sleeping, AIA Knows When You Are Awake	AIA Malaysia	Invictus Blue
AIA	Raising (BRO) Awareness for Men’s ) Health through Self Assessment	AIA Malaysia	Invictus Blue
Aiken	Aiken Prebiotic Hydra Plus	Wipro Unza	ensemble worldwide
Axiata	Legasi Tunku Merdeka Campaign	Axiata	ADA Asia Malaysia
Bank Rakyat	Kami Bersama Anda	Bank Rakyat	Bank Rakyat
BIG Rewards	Belilionaire: Turning Spending into BIG Points	BIGLIFE	BIGLIFE
BIG Rewards	BIGGIE: The Points Expert	BIGLIFE	BIGLIFE
BMW	Drive Joy	BMW Malaysia	Invictus Blue
Boost	Bill Payment Reactivation	Boost	ADA Asia Malaysia
Boost	Boost ePenjana #KasiTambah	Boost	ADA Asia Malaysia
Boost	Boost Online Days 8.8 and 12.12	Boost	ADA Asia Malaysia
Boost	Boost “Raya Tetap Raya”	Boost	ADA Asia Malaysia
Campbell’s Soup	Masterbrand Campaign	CAMPBELL SOUP SEA	Reprise Digital
Celcom	MeReka Merdeka	Celcom Axiat	M&C Saatchi
Coca-Cola	For The Human Race	The Coca-Cola Company	Merdeka LHS
Dairy Champ	How Dairy Champ Launched New TV Channel	Etika Malaysia	Noir by Entropia
Ensure Gold	Ensure Gold Virtual Strength Run 2020	Abbott Laboratories	Dentsu-LHS
Etiqa	Etiqa Raya – Dunia Baru	Etiqa Insurance & Takaful	Etiqa Insurance & Takaful
Goodday	Seleb-Raya: Malaysia’s First- Ever webAR 3D Celebrity Experience	Etika Beverages	Noir by Entropia
Goodday	Record Breaking Largest ‘Virtual Moreh’ Feast	Etika Malaysia	Astro Media Solutions
GoPayz	GoPayz Dikir Raya Campaign	U Mobile	Isobar
Grab	CNY 2020: HUATever You Want, Grab Got	Grab	Fishermen Integrated
Grab	Raya 2020: Amy Search, Grab Ada	Grab	Fishermen Integrated
Herbal Essences	Resolving Millennials’ Dilemma with Bunga’s Secret Garden	Procter & Gamble	Astro Media Solutions
Hijrah	Hijrah	Etika Malaysia	MullenLowe S’ng & Partners
Hong Leong Bank	HLB Digital Day 2020	Hong Leong Bank	Naga DDB Tribal
Ikano Centres	Super Seram Sale	Ikano Centres	ensemble worldwide
Ikano Centres	#KitaDLL	Ikano Centres	ensemble worldwide
Ikano Centres	TikTokable Mall	Ikano Centres	ensemble worldwide
IPC Shopping Centre	IPC Live Shopping Fiesta	IPC Shopping Centre	Ikano Corporation
IPC Shopping Centre	IPC Live Shopping Fiesta	IPC Shopping Centre	Ikano Corporation
JobStreet	Jobs That Matter	SEEK Asia	ensemble worldwide
Libresse	Libresse spills powerful truth about vulvas and vaginas	Vinda Marketing	Invictus Blue
MAE by Maybank2u	MAE-ke It ONG	Maybank	Maybank
Munchy’s	Jia Mun Mun	Munchy Food	ensemble worldwide
Nando’s	Nando’s Re-Celebrate 2020	Nando’s	Fishermen Integrated
Nippon	Getting People ‘Listening’ to Their Walls	Nippon Paint Malaysia	Astro Media Solutions
Pavilion KL	Chinese New Year 3D Golden Bull Greeting	Pavilion KL	Brandavision
Pepsi	First Audition In an Ad	PepsiCo Malaysia	Entropia
PETRONAS Corporate	Reinventing Festive Greetings, the PETRONAS way	PETRONAS	Invictus Blue
PETRONAS Corporate	We Wish You Well: Empathy to Impact – A lockdown study	PETRONAS	Invictus Blue
PETRONAS Motorsport	Enhanced Experience for Roaring Sales	PETRONAS	Invictus Blue
PETRONAS Primax 97	Primax 97 with Pro-Race Launch	PETRONAS	PETRONAS Dagangan
Pizza Hut	How Pizza Heart won the hearts of Malaysians	Pizza Hut	Fishermen Integrated
Prego	Prego Year End Campaign	CAMPBELL SOUP SEA	Reprise Digital
Prudential	PRUMy Critical Care – Critical Illness Doesn’t Discriminate	Prudential Assurance	Naga DDB Tribal
RHB	Project Open – Lighting a Path Through COVID-19’s Darkest Days	RHB Group	FCB Malaysia
RHB	Heart Baker: Love Triumphs Over Taboos	RHB Group	FCB Malaysia
Ribena	#RayaDirumahBersamaRibena	Suntory Beverage & Food Malaysia	Mindshare
Ribena	CNHY has to be like THIS	Suntory Beverage & Food Malaysia	Dentsu One
RTD Teh Tarik	F&N Organises Mass Mamak Gathering – During Lockdown	F&N Beverages Marketing	Invictus Blue
Sharp	8K Resolution Sharp-Tourism Malaysia	Sharp-Tourism Malaysia	Chilli Pepper Films
Shokubutsu	Shokubutsu 88 Days HUAT-ness 2021	Southern Lion	BrandCode
Spotlight 8	Reverse Engineering Sales Funnel	Sime Darby Property	Invictus Blue
StanChart	Smart Credit Card	Standard Chartered Bank	Isobar
Status K	Status-K The City	The Livescape Group	Lion & Lion
Sunsilk Natural	Sparkle	Unilever	Naga DDB Tribal
Texas Chicken	Texas Glazed Herb & Garlic	Envictus International	MullenLowe S’ng & Partners
The Chicken Rice Shop	How The Chicken Rice Shop Got Malaysians Standing	TCRS Restaurants	Blanc by Entropia
Tiger Beer	Tiger Virtual Street Food Festival	Heineken Malaysia	Ministry XR
TNB	Finding Love & Reviving Malaysian Spirit Through Voice of the Future	Tenaga Nasional Berhad	Noir by Entropia
TNB	Repairing Fabric of Malaysia by Embracing Differences	Tenaga Nasional Berhad	Noir by Entropia
TNB	Niantastic Epic that Propelled Prosperity Into New Era	Tenaga Nasional Berhad	Noir by Entropia
UEM Sunrise	Must Cari Ong	UEM Sunrise	UEM Sunrise
Urological Cancer Trust Fund	How we used toxic masculinity to save lives	Universiti Malaya	Invictus Blue
WONDA	WONDA Defines New Class	Etika Malaysia	Dentsu Malaysia
WonderLab	UnMasking Goddesses with WonderDewi	CUCKOO International	Astro Media Solutions
Xpax	Hidup Tanpa Had	Celcom	ADA Asia Malaysia