After six years of celebrating marketing excellence, the organisers of the Malaysian CMO (Chief Marketing Officers) Awards are running a Discovery Edition this year. This year’s Discovery Edition opened its doors to new candidates who have never won before.
This edition also pays a special tribute to high-achievers who delivered marketing excellence, regardless of the size of their companies or budgets.
Previous winners were asked to propose their best choices based on their reading of the marketplace.
The shortlisting of possible winners by industry peers who have already achieved award-winning success served a key pre-qualifier, adding more value to the evaluation standards.
They joined our quest for excellence and brought their prowess to the process.
Leadership Performance: (30%) Strategic Brand Vision. Team Building & Culture. Tech Optimisation. Growth Sustainability. ESG factors.
Popularity Performance: (10%) Online poll with MARKETING magazine’s readers, based on “Marketers I’d like to work with”.
The selection process involved a combination of peer nominations, industry performance, and the influence these individuals have across their respective sectors, highlighting those who are making significant impacts with innovative campaigns, creative leadership and driving real growth.
Winners
Adelene Wong
GM for Group Brand Marketing & Corporate Communications, SP Setia
Alex Goh
Vice President Marketing @ MR DIY Malaysia
Angeline Tung
Head of Brand & Communications, Prudential Assurance Malaysia Berhad
Chin Mei Lee
Chief Marketing Officer, McDonald’s Malaysia
Diana Boo
Chief Marketing Officer, Boost
Elaine J Chew
Chief Marketing Officer, Lemmy
Fiona Liao
Group CMO, Communications & Sustainability, Pos Malaysia
Hanim Mazam
Chief Marketing Officer, KFC Marketing
How Yuan Yi
Chief Marketing Officer, MAMEE-DOUBLE DECKER (M) Sdn Bhd
Huey Ying Leong
Head of Marketing, Burger King Malaysia
Navin Manian
Chief Marketing Officer, U Mobile
Nina Sharil Khan
Chief Marketing Officer, Infinite Headway Training & Wellness
Norsalvina Alwee
Head of Brand, Distribution, Marketing & Sales, Astro Shaw
Queenie Goh
Chief Marketing Officer, Cuckoo International Malaysia
Ravi Shankar
Chief Marketing Officer, AirAsia MOVE
Salawati Yusoff
Chief Branding Officer, Proton New Technology Sdn Bhd (Pro-Net)
Sharon Oh
Director Group Corp & MarComms, Cyberjaya Education Group
Shayne Koh
Head of Group Digital, Marketing & Branding, Alliance Bank
Siti Natrah Amirah
Head of Marketing & Creative, Siti Khadijah Group
The induction ceremony for all winners is on April 25, 2025.
It will be held at the iconic Malaysian Petroleum Club in Tower 2, Petronas Twin Towers.
Seats are limited, call Ruby on 03-7726 2588 to lock in your date with 40 illustrious CMOs.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
