After six years of celebrating marketing excellence, the organisers of the Malaysian CMO (Chief Marketing Officers) Awards are running a Discovery Edition this year. This year’s Discovery Edition opened its doors to new candidates who have never won before.
This edition also pays a special tribute to high-achievers who delivered marketing excellence, regardless of the size of their companies or budgets.
Previous winners were asked to propose their best choices based on their reading of the marketplace.
The shortlisting of possible winners by industry peers who have already achieved award-winning success served a key pre-qualifier, adding more value to the evaluation standards.
They joined our quest for excellence and brought their prowess to the process.
Criteria
The selection process involved a combination of peer nominations, industry performance, and the influence these individuals have across their respective sectors, highlighting those who are making significant impacts with innovative campaigns, creative leadership and driving real growth.
Winners
| Adelene Wong | GM for Group Brand Marketing & Corporate Communications, SP Setia |
| Alex Goh | Vice President Marketing @ MR DIY Malaysia |
| Angeline Tung | Head of Brand & Communications, Prudential Assurance Malaysia Berhad |
| Chin Mei Lee | Chief Marketing Officer, McDonald’s Malaysia |
| Diana Boo | Chief Marketing Officer, Boost |
| Elaine J Chew | Chief Marketing Officer, Lemmy |
| Fiona Liao | Group CMO, Communications & Sustainability, Pos Malaysia |
| Hanim Mazam | Chief Marketing Officer, KFC Marketing |
| How Yuan Yi | Chief Marketing Officer, MAMEE-DOUBLE DECKER (M) Sdn Bhd |
| Huey Ying Leong | Head of Marketing, Burger King Malaysia |
| Navin Manian | Chief Marketing Officer, U Mobile |
| Nina Sharil Khan | Chief Marketing Officer, Infinite Headway Training & Wellness |
| Norsalvina Alwee | Head of Brand, Distribution, Marketing & Sales, Astro Shaw |
| Queenie Goh | Chief Marketing Officer, Cuckoo International Malaysia |
| Ravi Shankar | Chief Marketing Officer, AirAsia MOVE |
| Salawati Yusoff | Chief Branding Officer, Proton New Technology Sdn Bhd (Pro-Net) |
| Sharon Oh | Director Group Corp & MarComms, Cyberjaya Education Group |
| Shayne Koh | Head of Group Digital, Marketing & Branding, Alliance Bank |
| Siti Natrah Amirah | Head of Marketing & Creative, Siti Khadijah Group |
The induction ceremony for all winners is on April 25, 2025.
It will be held at the iconic Malaysian Petroleum Club in Tower 2, Petronas Twin Towers.
Seats are limited, call Ruby on 03-7726 2588 to lock in your date with 40 illustrious CMOs.
For sponsorship packages, contact vishnu@adoimagazine.com, 012-327 0125.
Watch last year’s video here.
More details here.
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The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
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