APPIES 2021 Winner Showcase: JobStreet

For the next few weeks, MARKETING Magazine will be featuring the winners of the APPIES Malaysia Marketing Campaign Awards 2021 by sharing more about their winning campaigns. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 35 marketing leaders who have made their mark in various industries.


Brand: Jobstreet

Campaign: Jobs That Matter


1) Digital & Social (GOLD)

2) Consumer & Business Services (SILVER)

Campaign summary:

JobStreet has been the market leader for over 20 years in Malaysia as the largest online employment platform. However over the past 4 years, this leadership position was on the decline as people saw us as a functional jobs board stuck in the past. To change that perception, JobStreet embarked on its biggest branding campaign ever, with the objective of refreshing the brand and being a career partner to job seekers, especially the millennials.

Many jobs were impacted by the pandemic, fresh graduates were walking into an uncertain economy and we saw this opportunity to reposition JobStreet as a career partner that inspires, supports, and empowers. We improved our product and services, encouraged people to seek for a job that matters and equipped them with futureproof work skills. Not only did we transform JobStreet but more importantly, actual people have found work with passion and purpose.


ensemble worldwide

Maverick Teh, Senior Brand Manager

Bryan Wong, Brand Executive

Emily Jo, Copywriter

Cathy Chen, Art Director


Yolanda Buyco, Head of Brand and Marketing Communications

Hernando Betita III, Senior Marketing Manager 

Adrian Kam, Country Marketing Manager (Malaysia)

Presenter: Hernando Betita III, Senior Marketing Manager, SEEK Asia

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene