Listen to this articleEnsemble Worldwide has been appointed creative agency of record for Pizza Hut Malaysia.
This means Ensemble continues Pizza Hut’s brand transformation journey to repivot into a modern pizza experience.
Phang Mei Jeng (picture), Managing Director of Ensemble Worldwide, says, “The pandemic brought about numerous shifts across the board. Yet these changes have given us an ability to dive even deeper into data-driven creativity to build brands, drive business and grow for the future. We have a great opportunity with Pizza Hut to build on the e-commerce repositioning and broaden brand appeal.”
Emily Chong, Chief Marketing Officer of Pizza Hut Malaysia adds, “We were looking for a partner who understands the varied nuances of our new normal. Ensemble’s passionate and bold spirit of innovation, coupled with a data centric approach to understanding youth culture certainly fits the bill. We look forward to more ground-breaking work with the newly appointed Team Ensemble/ Pizza Hut.”
The appointment is for a period of one-year with the option to extend for another year.
Pizza Hut by Yum! Brands is established and operated by QSR Brands, Malaysia’s largest restaurant chain operator.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
