Posted on by Raihan Hadi
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APPIES 2021 Winner Showcase: AIA Malaysia
14 Jul
For the next few weeks, MARKETING Magazine will be featuring the winners of the APPIES Malaysia Marketing Campaign Awards 2021 by sharing more about their winning campaigns. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 35 marketing leaders who have made their mark in various industries.
GOLD & SILVER WINNER
Brand: AIA Malaysia
Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake
Categories:
Digital & Social (Gold & Silver)
Marketing & Innovation (Silver)
Campaign summary:
We created a world’s first of its kind Sleep Quality Tracker by measuring a user’s mobile phone bid request activity to measure their activity at night and the gap in between digital activities to identify users with poor quality of sleep. We then reminded them the importance of getting #OneMoreHour of sleep, and retarget these users with sleep related content.
Credits:
Agency: InvictusBlue Group
Alex Hooi, Head of Digital & Media Solutions
Aakash Kumar, Head of Performance
Ooi Wai Cheuck, Senior Digital Manager
Brand: AIA Malaysia
Chan Ming Yen, Head of Brand and Digital Marketing
Dennis Foo, Associate Director, Brand and Digital Marketing
Choy May Yee, Brand Manager
Ong Luei Hann, Assistant Manager, Brand and Digital Marketing
Presenter: Alex Hooi, Head of Digital & Media Solutions, InvictusBlue Group
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
