A not to be missed business Storytelling workshop

Hesitate no longer and find out how to sell your business story and ideas at the Unconventional Business storytelling workshop next month.

The Feb 25th event will be conducted by renowned trainer Indhran and held at the Sime Darby Convention Centre and participants can expect to learn how storytelling has evolved in the era digital transformation and learn how to connect, engage and persuade target audiences with unconventional stories.

Discover how to use unconventional stories to bring dry content to life and lessen resistance to your message.

Strip your story to its core and design an innovative message that will resonate with your target audience.

Grab attention and be understood with proven unconventional storytelling structures.

Some of the exciting topics that will be discussed in the workshop include how to build a pipeline of trust with your listeners to carry your facts, proof and benefit messages that dive deep below the surface for relevance and impact.

Why “Once upon a time” doesn’t work anymore Understand the value of an Unconventional Story Case Study – The USD 150 million ROI gamechanger.

Your secret weapon in the age of Tech, Bots and Big Data Anatomy of an Unconventional Story Principles of Virality: What makes a story really shareable. The 7 award winning story structures.

Indhran will also talk about the tools, tips, tricks and techniques on how to package your facts and figures Identifying Opinion Leaders and dealing with Detractors Understanding distribution channels, platforms and dark social.

“Sometimes all you need is a subtle tweak which can deliver big results, and the ability to tell the right story to the right person at the right time,” he said.

Who should attend the event?

PR and communication professionals who want to up their game as marketers.

Copywriters and other brand ambassadors who want to take their brand story to the next level.

Business leaders who want a new way to develop and deliver their vision and strategy.

Business professionals at all levels looking for an innovative and fresh way to stimulate others to get the outcomes they want and anyone who needs to command attention, engage the audience, and leave a lasting impression.

The fee for the one day workshop from 8.30am – 5.30pm is RM1,650 + 6% SST per pax or RM1,500 + 6% SST per pax for group booking of 5 pax & above.

To book your seat call Ruby at +603 7726 2588 or email [email protected]

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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