The Feb 25th event will be conducted by renowned trainer Indhran and held at the Sime Darby Convention Centre and participants can expect to learn how storytelling has evolved in the era digital transformation and learn how to connect, engage and persuade target audiences with unconventional stories.
Discover how to use unconventional stories to bring dry content to life and lessen resistance to your message.
Strip your story to its core and design an innovative message that will resonate with your target audience.
Grab attention and be understood with proven unconventional storytelling structures.
Some of the exciting topics that will be discussed in the workshop include how to build a pipeline of trust with your listeners to carry your facts, proof and benefit messages that dive deep below the surface for relevance and impact.
Why “Once upon a time” doesn’t work anymore Understand the value of an Unconventional Story Case Study – The USD 150 million ROI gamechanger.
Your secret weapon in the age of Tech, Bots and Big Data Anatomy of an Unconventional Story Principles of Virality: What makes a story really shareable. The 7 award winning story structures.
Indhran will also talk about the tools, tips, tricks and techniques on how to package your facts and figures Identifying Opinion Leaders and dealing with Detractors Understanding distribution channels, platforms and dark social.
“Sometimes all you need is a subtle tweak which can deliver big results, and the ability to tell the right story to the right person at the right time,” he said.
Who should attend the event?
PR and communication professionals who want to up their game as marketers.
Copywriters and other brand ambassadors who want to take their brand story to the next level.
Business leaders who want a new way to develop and deliver their vision and strategy.
Business professionals at all levels looking for an innovative and fresh way to stimulate others to get the outcomes they want and anyone who needs to command attention, engage the audience, and leave a lasting impression.
The fee for the one day workshop from 8.30am – 5.30pm is RM1,650 + 6% SST per pax or RM1,500 + 6% SST per pax for group booking of 5 pax & above.
To book your seat call Ruby at +603 7726 2588 or email [email protected]
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
