A not to be missed business Storytelling workshop

9 months ago

Hesitate no longer and find out how to sell your business story and ideas at the Unconventional Business storytelling workshop next month.

The Feb 25th event will be conducted by renowned trainer Indhran and held at the Sime Darby Convention Centre and participants can expect to learn how storytelling has evolved in the era digital transformation and learn how to connect, engage and persuade target audiences with unconventional stories.

Discover how to use unconventional stories to bring dry content to life and lessen resistance to your message.

Strip your story to its core and design an innovative message that will resonate with your target audience.

Grab attention and be understood with proven unconventional storytelling structures.

Some of the exciting topics that will be discussed in the workshop include how to build a pipeline of trust with your listeners to carry your facts, proof and benefit messages that dive deep below the surface for relevance and impact.

Why “Once upon a time” doesn’t work anymore Understand the value of an Unconventional Story Case Study – The USD 150 million ROI gamechanger.

Your secret weapon in the age of Tech, Bots and Big Data Anatomy of an Unconventional Story Principles of Virality: What makes a story really shareable. The 7 award winning story structures.

Indhran will also talk about the tools, tips, tricks and techniques on how to package your facts and figures Identifying Opinion Leaders and dealing with Detractors Understanding distribution channels, platforms and dark social.

“Sometimes all you need is a subtle tweak which can deliver big results, and the ability to tell the right story to the right person at the right time,” he said.

Who should attend the event?

PR and communication professionals who want to up their game as marketers.

Copywriters and other brand ambassadors who want to take their brand story to the next level.

Business leaders who want a new way to develop and deliver their vision and strategy.

Business professionals at all levels looking for an innovative and fresh way to stimulate others to get the outcomes they want and anyone who needs to command attention, engage the audience, and leave a lasting impression.

The fee for the one day workshop from 8.30am – 5.30pm is RM1,650 + 6% SST per pax or RM1,500 + 6% SST per pax for group booking of 5 pax & above.

To book your seat call Ruby at +603 7726 2588 or email ruby@adoimagazine.com

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CMO2019

Malaysian CMO Awards 2019 Open for nominations


Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 25th of October 2019

The 8th Malaysian CMO Conference & Awards


DATE:
15th November 2019

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page