Perodua presents a new Hari Raya song inspired by kindness of Malaysians

Hari Raya Aidifitri is around the corner and the festivities, albeit slightly different this year around, are about to begin. One of the things that signifies this holiday is approaching, it is the catchy Raya tunes we hear everywhere from shopping malls to public transportation.

This year’s Raya is truly unprecedented but Malaysians have been innovative in adapting to the ‘new normal‘. Bazaars have gone electronic, even buffet spreads are repacked and delivered to your doorstep. However, one thing that doesn’t need to change is our love for Hari Raya songs. There are always a few classic or signature Raya songs that get people to celebrate and reflect.

As a brand that is close to the hearts of Malaysians, Perodua realised that they had a role in uplifting the nation’s semangat Raya. Inspired by the kindness of Malaysians, Perodua together with SPIN Communications, Fuse and Clic Production, has released a Hari Raya music video that instils messages of positivity and is also a reminder for us to be grateful for every little blessing we have received during this special month. 

With vocals by Alif Satar, Jumpa Lagi reminds Malaysians that with love, kindness and gratitude towards all those around us, we can bring out the true meaning of the celebration today, and look forward to better times ahead.

With the help of technology, sharing of joy is just so much easier. Since festive songs are synonymous with Hari Raya, SPIN wrote the song and came up with this music video for everyone, especially for those who may not be able to get back home in time.

Campaign credits:

Client: PERODUA

Agency: Spin Communications

Managing Director: Chit Quah

General Manager: Choo Lee Peng

Executive Creative Director: Teh Le Vin

Creative Director: Zamri Dzakaria

Art Director: How Kiat Yee

Copywriter: Azrin Naim

Senior Account Director: Loong Sheng Mae

Account Manager: Wawa Jaddawi 

Production house: Clic Production

Film Director: Mak

Producer: Emily Ho

First Art Director: Ho Ai Ling

With audio & music by Fuse Adventures in Audio and post production by Postfellas