Raya Project Signals LOKi Digital As Ikano Centre’s Creative Agency After Pitch.

Since winning the creative pitch from Ikano Centres, LOKi Digital has started with a bang through the release of their Raya video ‘Bestyna Raya Stail Saya’ that balances the relevant Raya tenants as well as the festive excitement surrounding Raya. The video was used throughout the portfolio to showcase MyTOWNKL, IPC, Toppen, and Klippa.

Moving forward into 2024, LOKi Digital’s scope will be to add a range of strategic, digital, and communications services to address key business challenges and to follow through with holistic, festive, and targeted campaigns across the retail portfolio.

David Foenander, Creative Group Head ‘After a challenging and exciting pitch process followed up by a collaborative Raya project, I am eager to continue the momentum on other projects to bring creativity and a different point of view to their IKANO Centresportfolio.’

Suzen Chai, General Manager ‘We at LOKi Digital want to bring our creative and content expertise to IKANO Centres to help them continue their growth across Malaysia in a category that is undergoing consistent innovation and developments.’

The retainer will compromise a wide range of campaigns that will look to drive differentiation between Ikano shopping centres from the category, increase footfall and retail spend, and to engage shoppers through social and digital channels.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW