Shopee kickstarted this year’s annual End of Year Sales with a successful 8.8 Fashion & Beauty Markdown Madness campaign this week. On 8 August 2023, over 3,000 sellers took their business to Shopee Live.
Shopee Live, Shopee’s on-platform live streaming feature, gained significant traction from well-loved brands and sellers such as Khairul Aming Brand, Lovito, Nivea, and Phinixstore. Throughout the peak campaign, these sellers harnessed the interactive power of Shopee Live to appeal to users more authentically, and on a more personal level.
The interactive nature of Shopee’s 8.8 livestream sessions played a pivotal role in fostering stronger connections by complementing Shopee’s real-time customised shopping suggestions as users browse with highly engaging shopping-tainment that drives conversion for sellers.
Nationwide, Malaysian viewers across generations tuned in to actively engage and leave comments for their favourite sellers and influencers in real time.
Kenneth Soh, Head of Marketing at Shopee said, “We are thrilled to see our trusted community of sellers performing so well on Shopee Live during our Shopee Live Hours from 8pm-12am on 8.8 campaign day. We always encourage sellers to do new things all the time, balancing always on with tactical strategies that pay off.
Shopee Live is a great way to provide users with a fun and engaging online shopping experience. We will continue to run daily Shopee Live Hours from 8pm-12am with 50% Off vouchers for our buyers to continue on our momentum”
One of the standout achievements of Shopee Live was its ability to build trust with shoppers with greater transparency, by providing an unfiltered view of the products being promoted. Brands and sellers observed a twelve times uplift in buyers during 8.8, as compared to normal shopping days.
Shopee Live has become a trusted way for them to share personal advice, get two-way feedback, and answer questions about the product directly with compelling proof.
Phinixstore achieved its first 1,000 daily orders on e-commerce during the 8.8 Fashion & Beauty Markdown Madness campaign. They experienced high viewership and growth, fostering a close engagement with users through Shopee Live. According to Phinixstore, “Viewers find my livestream entertaining, allowing me to diminish the barrier between my buyers and myself.
Connection with my buyers is crucial and Shopee Live allows me to build the bond that I need. I strongly advise other sellers to connect with your customers through Shopee Live and explain your products well to induce purchase.”
“Embracing a hyper-localised approach, the Shopee experience is simple and intuitive for all Malaysian users, encouraging active participation in our campaigns. Millions of Malaysians enjoy the convenience and security of shopping on Shopee daily, contributing to the growth of our digital economy.
We were recently honoured by Malaysia’s Kantar BrandZ 2023, being named the #1 Most Loved Brand and #1 Most Distinctive Brand!” Soh added.
Shopee encourages all our sellers to participate in our daily Shopee Live Hours from 8pm to 12am, where our users can enjoy Everything 50% Off. This provides a new platform of growth for our sellers that is effective and sustainable.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
