MILO Original Energises Malaysia’s Generation Z to Be Original

MILO has launched MILO Original, its new ready-to-drink variant that is set to help spur Malaysia’s Generation Z into action while being true to their original selves. MILO Original offers the goodness of MILO energy made from malt barley, milk and cocoa. It serves the great MILO taste they loved growing up, that when consumed chilled, even Abang MILO approves!

Designed to fit today’s dynamic and on-the-go lifestyle of Generation Z, MILO Original comes in the convenience of an eco-friendly 500ml bottle that is made from 100% recycled, high-quality polyethylene terephthalate resins (rPET) packaging. It can be enjoyed over a long period of time, making it the perfect choice for powering through the daily grind – giving the sustained energy needed to stay on track and unlock your originality.

As the next generation of leaders and decision-makers, Generation Z is poised to make a positive impact. While facing immense pressure to succeed, they are proving their resilience and ability to adapt to the changing times.

Growing up in the digital era has given them a unique perspective to originate new ways, innovate, and pivot to the changing times. Generation Z remains true to their authentic selves, and MILO® celebrates their originality and capability to shape the future in their own unique way.

“MILO is a brand that has evolved with generations of Malaysians, providing the unique MILO energy that pushes each generation to go further. We are proud to introduce MILO Original as the MILO of choice for Malaysia’s Generation Z.

With MILO Original, we aim to energise a generation of originators and changemakers to forge their own paths, break the mould and drive positive change,” said April Wong, Business Executive Officer, Ready-to-Drink, Nestlé (Malaysia) Berhad.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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