3rd edition of Vertical Film Festival – VERTIFILMS

The vertical film festival VERTIFILMS is back with its 3rd year. The festival celebrates movies and content created specifically for mobile phone screens.

Several hundred vertical films from 29 countries, including the USA, Mexico, Italy, France, the United Kingdom and Germany, have entered the Tall Idea Prague competition. Affected by the extraordinary situation, the festival will take place online.

The official opening ceremony will take place on November 1, and a selection of hundred films will be available online for 30 days.

Members of the international jury of the VERTIFILMS 2020 competition are new media filmmaker L. Michelle Salvant (USA), uprising film director Jacob Salzberg (USA) and Chief Creative Director of BBDO and vertical storyteller Tay Guan Hin (Singapore).

The winners will be announced on November 15.

For the first time, viewers will also vote in the Best of Vertifilms 2020 Red Bull competition.

Festival director Kryštof Šafer adds, “We are affected by the coronavirus pandemic so we have to move the festival online. So we prepared an industry section called the Pocket Conference, which contains a short vertical presentation of various global speakers on the subject.”

The Pocket Conference will present the best of new vertical content from around the world. One is the award-winning big-budget film Apple Stuntman which gives the story of the film The Stunt Double travelling in time in nine minutes.

Its creators Adam Alshin and Paul Wysoca of MediaArts will share how the idea came about and their experiences in preparing and making the film.

Walter Woodman, Patrick Cederberg, Matthew Hornick and Greg Francis of shy kids film collective will share how Australia’s first vertical comedy series, Content, was created. The Australian Broadcasting Corporation (ABC) has launched the series on YouTube, Twitter, Facebook and Instagram. The ‘vertical’ TV Emmy nominated show unfolds entirely from the perspective of a wannabe influencer’s smartphone.

Chief Creative Officer from BBDO Tay Guan Hin (picture) has been a Creative Vertical Storyteller for brands like Nestlé Kit Kat, Unilever, CIMB, VISA and other blue-chip organizations. He will share inspiring creative mobile examples to create engaging thumb-stopping content designed to suit today’s consumer’s mobile behaviour.

The 3rd Vertifilms Festival of Vertical Films will take place on www.vertifilms.com, starting on November 1, 2020, at 12:00 noon CET to November 30.

The partners of the event are Red Bull and the City of Prague.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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