Listen to this articleSpikes Asia, Asia Pacific’s leading festival dedicated to creativity has announced today that it is open for awards entries along with the Tangrams Strategy & Effectiveness Awards. Regarded as the most prestigious accolade for branded creative communications and marketing effectiveness, these awards offer APAC’s creative industry the opportunity to benchmark and celebrate their work.
This year’s awards see the introduction of the Creative Strategy Spike. Designed to celebrate the idea behind the idea and the impact of strategic planning on brand success, entries into this new award will need to demonstrate exceptional interpretation of a business or brand challenge, innovative thinking and transformational problem solving.
The Print & Outdoor Craft Spike will be replaced with the Industry Craft Spike which will serve to celebrate the creative artistry, talent and skill required to deliver a beautifully executed piece of work that brings a creative idea to life.
- The Creative Effectiveness Spike has been expanded to include a new section of eight categories featuring ‘Culture & Context’
- The ‘Culture & Context’ section has now been added to five Spikes: Creative Effectiveness; Digital; Outdoor; Print & Publishing; and Creative Strategy. The section has also been expanded this year to include work that responds to Market Disruption due to local / regional / global issues.
- The Digital and Film Spikes will include a new category ‘New Realities & Voice Activation’
Speaking on this year’s awards changes, Atifa Silk, Managing Director of Spikes Asia and Haymarket Media Asia said; “The newly added Creative Strategy Spike is a reflection of the increased emphasis on how strategic planning can elevate a creative idea. With two award programmes focused on creative communications and marketing effectiveness respectively, the Spikes Awards and Tangrams Awards are the perfect opportunity for entrants to benchmark both elements in their work at the same time.”
Key Dates – Spikes Awards
Key eligibility dates: 1 July 2019 to 31 January 2021
First late fee applies after : 10 December 2020 at 11.59pm SGT
Second late fee applies after: 7 January 2021 at 11.59pm SGT
Final entries deadline: 21 January 2021 at 11.59pm SGT
Key Dates – Tangrams Strategy & Effectiveness Awards
Eligibility period: 1 March 2019 to 31 January 2021
Early bird deadline: 10 December 2020 at 11.59pm SGT
Final entries deadline: 7 January 2021 at 11.59pm SGT
Spikes Awards and Tangrams Strategy & Effectiveness Awards shortlist and winners will be announced in February 2021. Further information can be found at spikes.asia.
MARKETING Magazine is not responsible for the content of external sites.
