Posted on by Raihan Hadi
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2021 Spikes Asia now open for entries
30 Oct
Spikes Asia, Asia Pacific’s leading festival dedicated to creativity has announced today that it is open for awards entries along with the Tangrams Strategy & Effectiveness Awards. Regarded as the most prestigious accolade for branded creative communications and marketing effectiveness, these awards offer APAC’s creative industry the opportunity to benchmark and celebrate their work.
This year’s awards see the introduction of the Creative Strategy Spike. Designed to celebrate the idea behind the idea and the impact of strategic planning on brand success, entries into this new award will need to demonstrate exceptional interpretation of a business or brand challenge, innovative thinking and transformational problem solving.
The Print & Outdoor Craft Spike will be replaced with the Industry Craft Spike which will serve to celebrate the creative artistry, talent and skill required to deliver a beautifully executed piece of work that brings a creative idea to life.
The Creative Effectiveness Spike has been expanded to include a new section of eight categories featuring ‘Culture & Context’
The ‘Culture & Context’ section has now been added to five Spikes: Creative Effectiveness; Digital; Outdoor; Print & Publishing; and Creative Strategy. The section has also been expanded this year to include work that responds to Market Disruption due to local / regional / global issues.
The Digital and Film Spikes will include a new category ‘New Realities & Voice Activation’
Speaking on this year’s awards changes, Atifa Silk, Managing Director of Spikes Asia and Haymarket Media Asia said; “The newly added Creative Strategy Spike is a reflection of the increased emphasis on how strategic planning can elevate a creative idea. With two award programmes focused on creative communications and marketing effectiveness respectively, the Spikes Awards and Tangrams Awards are the perfect opportunity for entrants to benchmark both elements in their work at the same time.”
Key Dates – Spikes Awards
Key eligibility dates: 1 July 2019 to 31 January 2021 First late fee applies after : 10 December 2020 at 11.59pm SGT Second late fee applies after: 7 January 2021 at 11.59pm SGT Final entries deadline: 21 January 2021 at 11.59pm SGT
Eligibility period: 1 March 2019 to 31 January 2021 Early bird deadline: 10 December 2020 at 11.59pm SGT Final entries deadline: 7 January 2021 at 11.59pm SGT
Spikes Awards and Tangrams Strategy & Effectiveness Awards shortlist and winners will be announced in February 2021. Further information can be found at spikes.asia.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
