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KFC launches street wear collection with Pestle Mortar
29 Aug
There’s something cooking in Atuk Sanders’ kitchen and it’s hotter than hot and spicy. This Malaysia Day, KFC serves 11 Finger Lickin Good Goods. Together with agency, Naga DDB Tribal, the brand is collaborating with homegrown streetwear brand, Pestle and Mortar Clothing to drop a collection inspired by Malaysians, made by Malaysians, for Malaysians.
“KFC has called Malaysia home since 1973. This KFC x PMC collection celebrates the collision of culture between KFC and Malaysia. The designs are a fusion of contemporary streetwear style and old school Malaysian prints and patterns. Every piece tells a story of KFC’s heritage in Malaysia,” explain Creative Directors, Jeremy Yeoh and Suryadipura Salleh.
The Kepci Jalan Larut Tee invites you to experience KFC cara Malaysia (the Malaysian way) by repping the ‘Kepci’ nickname. The tee also pays tribute to the iconic KFC restaurant in Jalan Larut, Penang.
Check out the full 11-piece collection at kfc.com.my/pestlemortarclothing If you’re a true fan of this fried chicken brand, the reason behind the odd number needs no explanation. Just like KFC’s 11 secret herbs and spices, these 11 Finger Lickin’ Good Goods will make you drool like you’re drooling over a bucket of Original Recipe fried chicken.
With her trilingual taglines this hoodie is a celebration of multicultural who are always in the mood for good grub.
The collection will be released on the 5th of September at Major Drop, Sunway Pyramid and online at https://pestlemortarclothing.com/
Credit list –
Naga DDB Tribal Chief Creative Officer: Alvin Teoh Executive Creative Director: Paul Lim Creative Director: Jeremy Yeoh, Suryadipura Salleh Creative Group Head: Rachel Hoo, Gui Jiann Rong, Naqib Shamsuri Senior Copywriter: Candice Chhoa Art Director: Bobby Lai, Sam Lai BM Copywriter: Zhaffiry Fenner Zakaria Head of AV: Sharon de Silva AV Producer: Lee Boon Hsin Business Unit Head: Sharon Woodford Account Director: RZ Chew Senior Account Manager: Brian Khoo
Pestle & Mortar Clothing CEO and Founder: Hugh Koh Business Lead: Lim Fei Xiang Creative Lead: Jack Gan Sales & Partnership Lead: James Adam Tang Partnership & Marketing: Sakti Kana Communications: Lucas Lau
Reserve Tank Film Director: Carolyn Chon Executive Producer: Pat Singh Producer: Sare Raman DOP: Sam Koay Film Editor: Kalidazz Chandra Post Production: Asia Pacific Videolab Audio Production: 1Hundred Studios
